How To Connect Tableau to Adobe Analytics

By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.Till now no Connector is available for data transfer developed by Adobe or Tableau.

Option available for now is to get file processed from Data Warehouse which is supported by Tableau i.e

  • Tableau Workbook (.twb)
  • Tableau Packaged Workbook (.twbx)

But now cognetik developed a connector which is made available to analysts & marketers worldwide.

It’s free to use, for now, it’s got a fairly easy set-up, it takes a few minutes to import the data and it allows for easy refreshes.

In addition to Adobe, works fine with Facebook Ads, Facebook Pages, Adwords, Bing, Kochava, Youtube and Twiter.

Another option is to use reporting API of Adobe analytics, fetch the Analytics data through reporting API and ingest that into Tableau.