A Place To Know More
No one wants to miss the experience of Virtual Reality. During Adobe’s recent summit event held in London, the company revealed a new virtual reality (VR) application that it has in the works by the name of Project New View.
Adobe’s Project New View will help the marketing Professionals in the future to make decisions by analyzing through VR mode. Check its glimpse below and comment you opinion.
Decision trees, and data mining are useful techniques these days.A decision tree is a hierarchical relationship diagram that is used to determine the answer to an overall question. It does this by asking a sequence of sub-questions related to that question. Each branch of the diagram represents a possible choice or answer to a specific sub-question. And each sub-question iteratively reduces the number of remaining choices, or answers, until only the correct one for the overall question, in that particular situation, remains.
Let’s look at an example. In the diagram above, the overall question is, ‘Is the weather good enough to go outside?’ This isn’t a simple question to answer. There are a number of factors to consider. Each bubble in the diagram represents a factor, or sub-question, and each line represents a choice or answer to the sub-question above.
So the first sub-question we ask is, ‘Is it windy?’ If it is, we go down the left of the diagram, if not, we go down the right. Let’s say it is windy. That takes us to the ‘What is the outlook?’ sub-question. If the answer is sunny, we go down the left, if overcast down the center, and if rainy, down the right. Let’s say that it is sunny, so we go down the left. Then the next sub-question is ‘What is the humidity?’. If the humidity is less than 80 percent, the answer to the overall question is ‘Yes’. And if the humidity is greater than 80 percent, the answer is ‘No.’
Data Mining is the process of identifying trends in large data sets.
Steps are as following:
The data is usually collected and stored in data warehouses.
Then we apply suitable data mining algorithms for identifying trends.
Most popular algorithms are clustering and regression trees.
Data Mining can be done for:
A deep neural network (DNN) is an artificial neural network (ANN) with multiple hidden layers between the input and output layers. DNNs can model complex non-linear relationships. DNN architectures generate compositional models where the object is expressed as a layered composition of primitives. The extra layers enable composition of features from lower layers, potentially modeling complex data with fewer units than a similarly performing shallow network.
Deep architectures include many variants of a few basic approaches. Each architecture has found success in specific domains. It is not always possible to compare the performance of multiple architectures unless they have been evaluated on the same data sets.
DNNs are typically feedforward networks in which data flows from the input layer to the output layer without looping back.
Recurrent neural networks (RNNs), in which data can flow in any direction, are used for applications such as language modeling. Long short-term memory is particularly effective for this use.
Convolutional deep neural networks (CNNs) are used in computer vision. CNNs also have been applied to acoustic modeling for automatic speech recognition (ASR).
Reference:https://deeplearning4j.org/neuralnet-overview
Many application is developed for Deep Learning which are very help to other famous applications.
Data wrangling is the process of cleaning, structuring and enriching raw data into a desired format for better decision making in less time. In other words, it is the process of cleaning and unifying messy and complex data sets for easy access and analysis.
During the processing of data cleansing, it is often required to remove duplicate values from the database. A very useful application of subsetting data is to find and remove duplicate values. R has a useful function, duplicated(), that finds duplicate values and returns a logical vector that tells you whether the specified value is a duplicate of a previous value. This means that for duplicated values, duplicated() returns FALSE for the first occurrence and TRUE for every following occurrence of that value, as in the following example:
> duplicated(c(1,2,1,6,1,8)) [1] FALSE FALSE TRUE FALSE TRUE FALSE
If you try this on a data frame, R automatically checks the observations (meaning, it treats every row as a value). So, for example, with the data frame iris:
> duplicated(iris) [1] FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE [10] FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE .... [136] FALSE FALSE FALSE FALSE FALSE FALSE FALSE TRUE FALSE [145] FALSE FALSE FALSE FALSE FALSE FALSE
If you look carefully, you notice that row 143 is a duplicate (because the 143rd element of your result has the value TRUE). You also can tell this by using the which() function:
> which(duplicated(iris)) [1] 143
Now, to remove the duplicate from iris, you need to exclude this row from your data. Remember that there are two ways to exclude data using subsetting:
Specify a logical vector, where FALSE means that the element will be excluded. The ! (exclamation point) operator is a logical negation. This means that it converts TRUE into FALSE and vice versa. So, to remove the duplicates from iris, you do the following:
> iris[!duplicated(iris), ]
Specify negative values. In other words:
> index <- which(duplicated(iris)) > iris[-index, ]
In both cases, you’ll notice that your instruction has removed row 143.
By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.Till now no Connector is available for data transfer developed by Adobe or Tableau.
Option available for now is to get file processed from Data Warehouse which is supported by Tableau i.e
But now cognetik developed a connector which is made available to analysts & marketers worldwide.
It’s free to use, for now, it’s got a fairly easy set-up, it takes a few minutes to import the data and it allows for easy refreshes.
In addition to Adobe, works fine with Facebook Ads, Facebook Pages, Adwords, Bing, Kochava, Youtube and Twiter.
R is a fundamental open source, case-sensitive programming language. RStudio is an active member of the R community and an integrated development environment (IDE)for R.
You need to install both R and R-Studio on your system before actually getting started with R. In this page, you will be guided through the installation process and get introduced to both of them.
Install R
Step 1: Download the package relevant to your system (Windows or Mac or Linux) from the Comprehensive R Archive Network (CRAN) website.
Step 2: Install R like you normally install any new software package.
Now, Install R-Studio
Step 1: Download the R-Studio Desktop package from the R-Studio website.
Step 2: Install R-Studio using user’s setup process.
Before you move on, make sure you have installed both R and R-Studio on your system. In this lecture, you will be introduced to different components of R-Studio.
With the help of Web Services API R-studio can be used to connect Adobe Analytics.
The Web Services APIs provide programmatic access to marketing reports and other Suite services that let you duplicate and augment functionality available through the Analytics interface.
Analytics > Admin > Company Settings > Web Services
RSiteCatalyst is a kind of good package of R.
SCAuth Store Credentials For The Adobe Analytics API
Usage:
SCAuth(key, secret, company = “”, token.file = “”, auth.method = “legacy”, debug.mode = FALSE, endpoint = “”, locale = “en_US”)
Arguments
key
Client id from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API username (username:company)
secret
Secret from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API shared secret
company
Your company (only required if using OAUTH2 AUTH method)
token.file
If you would like to save your OAUTH token and other auth details for use in future sessions, specify a file here. The method checks for the existence of the file and uses that if available.
auth.method
Defaults to legacy, can be set to ‘OAUTH2’ to use the newer OAUTH method.
debug.mode
Set global debug mode
endpoint
Set Adobe Analytics API endpoint rather than let RSiteCatalyst decide (not recommended)
locale
Set encoding for reports (defaults to en_US)
Details
Authorize and store credentials for the Adobe Analytics API
Value
Global credentials list ‘SC.Credentials’ in AdobeAnalytics (hidden) environment
References
The list of locale values can be obtained from the Adobe Analytics documentation:
After loading the library by library(RSiteCatalyst) command use the below command to authenticate.
SCAuth(“pheonixm.sptz:Tots”, “73ng567ygd93cf57e83ehgrteswefvaa”)
Note:It a sample for example purpose only,use your own correct user key and secret.
Some people may not be aware that web page images can bring in an immense amount of traffic from image-based search engines like Google Images.
To take advantage of this gold mine of new web traffic, you have to know how to optimize your images. Fortunately, it is very simple to do once you learn how to do it.
If you spend a lot of time writing the perfect blog post, don’t let go of the opportunity for optimizing your images and maximizing the search engine boost you will receive. As a SEO expert, all of the tips I have suggested here can be accomplished in no more than a few minutes, and at times, they can really be the thing that makes the difference.
You have to give spiders the means to interpret what all your images are about. And that is done by adding image alt text.If you don’t know what image alt text is, let me explain it.
Image alt text is the means by which search engines can interpret the subject for your images. To add it, all you have to do is include alt=“this is my image alt text” to your web page images.
Prior to uploading an image, you have to select a filename. You should choose one that is descriptive – ideally a term that you hope to get that image ranked for. Doing so will help your search engine ranking.
To test this out, try to perform an image search. Then look at the images that are ranked. You should notice that they usually contain the keyword you used in the the search in their filename.
You may recall that for SEO page load times matter, right?
Of course.
Therefore, to make sure that your images don’t slow down your load times, you should keep the file size of your images as small as you can without hindering the image quality.
There’s no reason why you have to degrade your image quality if you use free tools such as Pixlr Editor and Image Optimizer to edit your images.
You should always avoid having your browser resize a larger image into a smaller one. Here’s why. Let’s say you have a large image and you want to resize it into a small one by entering height and width tags for that image. What happens is that the larger image is loaded first and then your browser resizes it into a smaller size.
You should always use an image editing program to edit the image into the size you want. Then take the resized image and upload it.
At the current time, there is no clear relationship between image captions and search engine rankings for which I am aware. However, bounce rates are considered.
What is a bounce rate?
Let me explain it. When a user does a search for a term, and visits to your webpage, and then goes back to the original search page, that is considered a bounce. Bounce rates are one of the factors that search engines use to determine rankings.
If you think about it, you can understand why … For what reason would a visitor return to the search results?
The obvious answer is that the content they saw when they visited the page did not meet their needs or was not what they were searching for.
This is where image captions can help. Image captions are important because, in addition to your headline, they are the most frequently read content on your total website.
If you don’t use image captions, you are missing an opportunity for lowering your bounce rate.
