Basic SEO Tips to Optimize Images for Higher Search Rankings

Some people may not be aware that web page images can bring in an immense amount of traffic from image-based search engines like Google Images.

To take advantage of this gold mine of new web traffic, you have to know how to optimize your images. Fortunately, it is very simple to do once you learn how to do it.

If you spend a lot of time writing the perfect blog post, don’t let go of the opportunity for optimizing your images and maximizing the search engine boost you will receive. As a SEO expert, all of the tips I have suggested here can be accomplished in no more than a few minutes, and at times, they can really be the thing that makes the difference.

1. Optimizing Images with Alt Text

You have to give spiders the means to interpret what all your images are about. And that is done by adding image alt text.If you don’t know what image alt text is, let me explain it.

Image alt text is the means by which search engines can interpret the subject for your images. To add it, all you have to do is include alt=“this is my image alt text” to your web page images.

  1. Optimizing File Names

Prior to uploading an image, you have to select a filename. You should choose one that is descriptive – ideally a term that you hope to get that image ranked for. Doing so will help your search engine ranking.

To test this out, try to perform an image search. Then look at the images that are ranked. You should notice that they usually contain the keyword you used in the the search in their filename.

  1. Optimizing Image File Size

You may recall that for SEO page load times matter, right?

Of course.

Therefore, to make sure that your images don’t slow down your load times, you should keep the file size of your images as small as you can without hindering the image quality.

There’s no reason why you have to degrade your image quality if you use free tools such as Pixlr Editor and Image Optimizer to edit your images.

You should always avoid having your browser resize a larger image into a smaller one. Here’s why. Let’s say you have a large image and you want to resize it into a small one by entering height and width tags for that image. What happens is that the larger image is loaded first and then your browser resizes it into a smaller size.

You should always use an image editing program to edit the image into the size you want. Then take the resized image and upload it.

4. Optimizing Image Captions

At the current time, there is no clear relationship between image captions and search engine rankings for which I am aware. However, bounce rates are considered.

What is a bounce rate?

Let me explain it. When a user does a search for a term, and visits to your webpage, and then goes back to the original search page, that is considered a bounce. Bounce rates are one of the factors that search engines use to determine rankings.

If you think about it, you can understand why … For what reason would a visitor return to the search results?

The obvious answer is that the content they saw when they visited the page did not meet their needs or was not what they were searching for.

This is where image captions can help. Image captions are important because, in addition to your headline, they are the most frequently read content on your total website.

If you don’t use image captions, you are missing an opportunity for lowering your bounce rate.

How To Host a Static Website on WampServer

Hope you have already installed WAMP on your Windows machine.In case not then Visit WampServer Installation.

1.After the installation of Wamp go to System Tray or Notification Area as shown in screen shot below and click on wamp icon.

2.Now click on www Directory,it will open a folder.

3.Delete all the files there and paste the HTML project which was working fine on local machine with out server.

In our case project is in folder \cakewebsitetemplate

4.To run the project go to System Tray or Notification Area->Click on Wamp icon>Click on Localhost .You will find the project folder there.

5.Click on the project i.e cakewebsitetemplate

Congrats,Your Static website is running now on WampServer.

Steps To Install WordPress on Wamp Server

WordPress is an free and open source blogging and CMS tool. WordPress is easy to manage and at the same time, a very powerful tool. One can easily extend the functionality of WordPress by installing plugins. It is estimated that 15% of the present websites are built on WordPress. To your surprise, WPWebHost is also built on WordPress.
WampServer is an open source web development platform on Windows. It allows you to create web applications with Apache2, PHP and a MySQL database.WampServer consists these software: Apache, MySQL and PHP/phpMyAdmin.

Why to install WordPress on WampServer?

WordPress is a popular choice today for people to create websites because of its user-friendliness and powerful features. But, Installing WordPress on your hosting directly and getting along with it can be a tough process. Also, you need to test your website, theme, etc to rest assure that it will not crash on the live server. So, to do this task, we setup a WampServer (which has all the basic requirements to install Worpdress), install WordPress on WampServer and then test our website before its final launch. Also, you get hand-to-hand experience with WordPress.

1~ Download setup files

  1. Download ‘WampServer’ from its download page: http://www.wampserver.com/en/#download-wrapper
  2. Download ‘Worpdress’ from its download page: https://wordpress.org/download/

2~ Install WampServer

Lets install WampServer on your Windows. Just follow the simple six steps visual procedure:
(Though, WampServer 3.0.6 was used for this tutorial, you will find it helpful for any version of WampServer.)
NOTE: I will suggest not to change the names I’ve used in the tutorial, else you can find yourself in trouble. Please only change names if you’re sure you can keep up with the changes.

1. Start the setup by opening the file you downloaded in step 1 of downloading setup files.

2. Select to Accept the agreement and Click ‘Next’ button.

3. Select your installation folder and click ‘Next’. I will recommend you to leave it as it is.

4.Click ‘Next’ to complete the installation

5.At the last screen click on Finish to complete the installation.

Survival Of The Fittest

The Darwin’s famous theory. The phrase “Survival of the fittest” can be used in the context where a company is able to sustain in the volatile global market.

Recently I thought to order few books and then came to know about Flipkart 10th Anniversary Sale.

Flipkart which was founded by Sachin Bansal & Binny Bansal in 2007, both alumni of the IIT,Delhi. Worked in Amazon came a long way.

After 3 years that is 2010 they started the acquisition game and now they have big names on their acquisition list.

Not only they acquired Myntra they brought its rival Jabong the fashion shopping website too.

Might payzippy was a failure but they realised the power of digital money before demonetization and acquired payment start-up PhonePe In April-2016. In the recent sale, they are promoting PhonePe badly by offering 30% Cashback.I decided not to install it today as I already have 7 digital payment app in my One Plus 3 phone.

A couple of years ago there were many fish in e-commerce market but today buy from Myntra, Jabong or Flipkart, Flipkart will get the benefit.

Flipkart 10th Anniversary Sale is being promoted from the home page of Jabong and Myntra as well.

Where is Snapdeal?

It cut throat competition Flipkart survived, took full benefit of digital tools and the big fish is going to eat Snapdeal now. Once Flipkart acquires Snapdeal then only 2 competitors will be left in market i.e PayTm and Amazon. I believe competition is necessary too.

Though Snapdeal acquisition will benefit Tiger Global more than Flipkart but doesn’t seem a bad deal in long run.

Till now I purchased from all the above-mentioned site to test them or to get better products. Even today I ordered 3 books to get few more drops of knowledge available in it.

Lets’ see what will be the next step after Snapdeal acquisition.

How To Open and Handle Large CSV Files

Recently I was struggling to open Large CSV files and I was using Excel 2013 on Windows 7 64-bit machine.When I was opening big CSV it was throwing error.

With Excel 2013,it is said that the  limit is now gone the only restriction is your machines memory. However, you can still not edit the raw data, only handle (DAX) and aggregate (pivot tables) them! The row limit in Excel 2013 is still 1,048,576.

At that point I started searching for Software which can open large file,then I came across Delimit and it was very helpful.

Features are as follow:

  1. Quickly open any delimited data file.
  2. Edit any cell.
  3. Easily convert files from one delimiter to another like CSV to TAB.
  4. Split-up any delimited file into file parts of equal size.
  5. Join multiple delimited files into one resulting file.
  6. Quickly select which columns to extract and in which order.
  7. Extract data from any delimited file by specifying the columns,rows and/or filter to apply.
  8. Sort any delimited data file based on cell content.
  9. Remove duplicate rows based on user specified columns.
  10. Bookmark any cell for quick subsequent access.
  11. Open large delimited data files; 100s of MBs or GBs in size!
  12. Open data files up to 2 billion rows and 2 million columns large!
  13. Work with: character delimited, string delimited, fixed column width or just plain text files.
  14. Quickly see all your bookmarks, double-click to jump to any of them or click to rename.
  15. Keep track of long running operations.
  16. Keep track of the current selection.
  17. Scroll to any part of the file or split the view into multiple panes.
  18. Freeze the 1st row of any file.
  19. Open multiple files and quickly switch between them.
  20. Configure built-in and custom file delimitation rules for automatic parsing of files.

It is available with 15 day free Trial and can be downloaded from http://www.delimitware.com/

5 Best 4G LTE Smartphone below Rs 10000 in India

Are you looking for a 4G LTE supported smartphone for super-fast speed and that too under 10k? Then, definitely, you are at the right place. Finding a credible 4G LTE smartphone in the market today is a very daunting task and most of us face a behemoth of problems to choose the best.

But what smartphone do you need to choose? Well, the decision rests upon you but here is a list that you can use to understand the best options available:

  1. Redmi 3S Prime

When it comes to best 4G LTE smartphones under Rupees 10,000 then Redmi 3S Prime is the first phone that needs mentioning. The Phone comes with a wide range of features and runs on Android v6.0.1 Marshmallow. Redmi 3S Prime is powered by 1.4 GHz Qualcomm Snapdragon 430 64-Bit Octa Core Processor.

It is available in 3 variants Gold, Dark Grey and Silver. And it can be availed easily under ten thousand bucks. The other key features of this phone include a fingerprint sensor, 3GB RAM, 13 MP Rear Camera and a strong and powerful battery of 4100 mAh.

Must Read: Best mobiles under Rs 10,000

  1. Lenovo K6 Power

Equipped with many powerful features like 4000mAh battery, Fingerprint Sensor, 13 MP Rear and 8 MP Front Camera etc. is Lenovo’s new launch in the market.

The phone operates on Android v6.0.1 powered by Qualcomm Snapdragon 430 Octa Core 1.4 GHz. It is available in three different colours that are Dark Grey, Gold and Silver. This one will cost you about Rs. 9,999.

  1. Moto G Play 4th Gen

With rare and amazing features like Water Repellent nano coating, 10 W Rapid Charger, this is one of those 4G phones under Rs 10,000 that you cannot miss.

Moto G Play 4th Gen uses Android v6.0.1 Marshmallow and is powered by 1.2 GHz Qualcomm Snapdragon 410 Quad Core Processor along with a 2GB RAM. With 8 MP rear and 5 MP front camera, the Moto G Play 4th Gen offers an amazing photographic experience.

  1. Coolpad Note 3 Plus:

As we all know, Coolpad Note 3 was one of the biggest hits amongst the budget phones. The Note 3 Plus is an upgraded version of that one. The phone runs on Android v5.1 Lollipop UI. A 1.3 GHz Octa Core Processor powers this smartphone and the 3GB RAM that the device sports further augments the processes. With 13MP Rear and 5 MP front cameras, Coolpad Note 3 also promises to deliver an exotic photographic experience. And the 2500 mAh ensures the efficient functioning of the device.

The phone packs 16 GB of Internal Storage which is expandable up to 64 GB with the help of a micro SD card.

 

  1. Infocus M535

Even though this phone was launched in 2015 but still it’s one of the top phones under rupees ten thousand. The best feature of this 4G LTE smartphone is its 5.5-inch vibrant touch screen display. Although it has 2GB RAM and 2600 mAh battery, this one is still a good purchase option. The device packs in a 13MP rear camera and an 8MP selfie camera. The price commences from Rs 7,790 in the Indian market. It runs on Android Lollipop 5.1 with In life UI 2.0. Its wide angle front camera helps you take great selfies which are not so common in other phones in this price range.

Top Digital Marketing TED Talks

TED talks are a great way to know the latest and grow yourself.

All you have to do is to watch a video that will teach you something which is very useful.

I wanted to share a couple of videos which I consider to be the best TED talks for digital marketers and keep them at one place too.

Each of the talks below will help you to develop your digital marketing skills without spending a single penny.Don’t forget to share in your community if you like.

Derek Sivers: How To Start A Movement

Derek shared how to build community and in his talk, he shared a video explaining how followers grow.Best watch for social media experts to understand how communities grow.

URL:https://sivers.org

Matt Cutts: Try Something New For 30 Days

Who don’t know this cool guy. Former software engineer of google suggesting to try something new for 30 days.

URL:https://www.mattcutts.com/blog

Richard St. John: 8 Secrets Of Success

Sharing secret of success after experimenting couple of years.Though this is very small video but very informative and must watch item.

URL:http://www.richardstjohn.com

Renny Gleeson: 404, The Story Of A Page Not Found

Renny Gleeson takes us through the story of on how to turn 404 pages into something cool.

URL:http://www.rennygleeson.com

Kevin Allocca: Why Videos Go Viral

Kevin is a YouTube video trends manager and one of the world’s leading experts in viral videos.

He shares the 4 key reasons that videos go viral which you can use in your own marketing campaign.

URL:linkedin