Author: Shamshul

To mitigate the impact of ITP 2.1, ITP 2.2, and future ITP releases, complete the following tasks:

1. Deploy the Experience Cloud ID (ECID) library to your pages.

The ECID library enables the people identification framework for Experience Cloud Core solutions. The ECID library allows you to identify same site visitors and their data in different Experience Cloud solutions by assigning persistent and unique identifiers. The ECID library will be updated frequently to help you mitigate any ITP-related changes that impact your implementation.

For ITP 2.1 and ITP 2.2, ECID library 4.3.0+ must be utilized for mitigation.

Check the link too: https://docs.adobe.com/content/help/en/id-service/using/reference/ecid-library-methods.html

2. Use Adobe’s CNAME and Enroll in Adobe Analytics’ Managed Certificate Program.

After installing the ECID library 4.3.0+, you can leverage Adobe Analytics’ CNAME and Managed Certificate Program. This program lets you implement a first-party certificate for first-party cookies at no charge. Leveraging CNAME will help customers mitigate the impact of ITP 2.1 and ITP 2.2.

If you are not leveraging CNAME, you can start the process by talking with your account representative and enrolling in the Adobe Managed Certificate Program .

Well explained on Guide to Using UTM Parameters in Adobe Analytics

I used following code to capture Tracking code:

s.usePlugins=true;
s.doPlugins=function(s) {

if(s.Util.getQueryParam(‘utm_medium’)){
s.campaign=s.Util.getQueryParam(‘utm_medium’)+”:”+s.Util.getQueryParam(‘utm_source’)+”:”+s.Util.getQueryParam(‘utm_campaign’)+”:”+s.Util.getQueryParam(‘utm_content’)+”:”+s.Util.getQueryParam(‘utm_term’);
}
s.campaign=s.getValOnce(s.campaign,’s_campaign’,0);

}

Then I set up the calssification in Analytics

Below is the screen shot:

Then under classification rule builder I did following setup using regx ^(.+)\:(.+)\:(.+)\:(.+)\:(.+)$

Sample value:

search:google:christmas:article:gifts

The above regex will not accept value if any one of the field is missing like search:google:christmas::gifts or :google:christmas::gifts

To fix this we have to use : ^(.*)\:(.*)\:(.*)\:(.*)\:(.*)$

For reference check Adobe Doc

For testing, you can use https://rubular.com/

1. Difference b/w prop and evar
2. What is the pathing report
3. Explain segment comparison
4. Explain the container in segments
5. What is the use of calculated metric
6. Analysis Workspace
7. Visitor and visit concept
8. Mid , experience cloud ID services
9. Merchandizing evar
10. Image request parsing
11. Getqueryparam
12. Data collection query parameters
13. What is DTM?
14. In how many ways you can implement analytics
15. Difference b/w Google Analytics and Adobe Analytics
16. Export and import tools
17. Data sources
18. Classification
19. Processing rule
20. Processing order
21. Marketing channel
22. Internal URL filter
23. Reason of “other” in pages report
24. S.t and s.tl implementation and syntax
25. Difference b/w s.t and s.tl
26. What is data range
27. Virtual report suite
28. Menu customization
29. Experience cloud
30. Report suite and rollup
31. Multi suite tagging
32. Difference b/w rollup and multisuite tagging
33. What is the primary and secondary server call
34. Key metrics
35. First part cookie
36. Tracking code
37. Product string
38. Plugin
39. Visitor id identification method
40. Data feed understanding
41. Scenario-Based time spent on page.
42. Scenario based segment configuration questions.
43. Prop can correlate with (only prop or traffic sources)
44. The difference in multi tagging and rollup report suite.
45. Options available when on first screen of Report builder wizard when creating a request.
46. who can create and share calculated metrics
47. Total appears in report represents?
48. Maximum number of line items that can appear on screen while running a report (answer:200)
49. Recommended format to download or schedule file for 501 line items (csv)
50. Data extract limitation (available only in csv format)
51. when an alert is set on percentage change how it works
52. Publishing list benefit
53. How a non-admin user can share a report
54. Definition of Report Acceleration
55. variable character limit
56. How total would be affected if we apply an advance filter on the reports
57. what changes can be applied to a dashboard in one go which will affect all the reportlets
58. If notes are added in any report who can view those notes
59. definition of copy me, on menu, options available for dashboard
60. When running page views or any other metrics report which are the default column that appears in report (4 week prior and 52 weeks prior).

I am sure most of you must be aware of the “Mobile carrier” reports and it’s behavior in site catalyst.

Still, I would like to share a few inputs which I came across, and thought some people might not be aware of the same.

It’s a Visitor’s profile report that comes under Technology i.e Visitor’s profile à Technology à Mobile carrier

It helps identifying the traffic ( mobile visitors)  by carrier i.e  the mobile operators and shows the wireless service provider.

The third party : NetAcquity  is the one which sources the data for us.

It is calculated as taking the unique key calculated by taking the combination of  ISP + Domain. Hope this little information may help in understanding.