Well explained on Guide to Using UTM Parameters in Adobe Analytics
I used following code to capture Tracking code:
Then I set up the calssification in Analytics
Below is the screen shot:
Then under classification rule builder I did following setup using regx ^(.+)\:(.+)\:(.+)\:(.+)\:(.+)$
The above regex will not accept value if any one of the field is missing like search:google:christmas::gifts or :google:christmas::gifts
To fix this we have to use : ^(.*)\:(.*)\:(.*)\:(.*)\:(.*)$
For reference check Adobe Doc
For testing, you can use https://rubular.com/
1.Pull following column through data feed:
2.Apply filter on column exclude_hit=0
3.Apply filter on column va_new_engagement=1
4.Apply filter on column va_closer_id=channel ID
Notice: The count should match to reports
Data Feed column reference
Is Ad Cloud able to pass display media exposure back to AA, and then have this forwarded via Server side ?
Advertising Cloud is able to pass data in Analytics via Adobe server to server integration for Adobe to understand if the ad impacted the consumer to visit the website. For example, Adobe can capture view-through data and understand if someone saw the display ad (delivered via Advertising Cloud) and then went to the advertisers’ web page a few days later (via the Analytics pixel on the web-page), we can capture that as a view-through conversion and say the ad contributed to the person visiting the website. From there, Analytics can understand other ways users are interacting with the web page (bounce rate, page views etc.) to help create audiences to re-target, or build look-a-likes (via pushing Analytics segments into Audience Manager). Additionally, we can create audiences via Analytics data and push those audience segments into Audience Manager through server to server integration to house all segments in one place for organization.
You have the option to push audiences straight from Analytics into Advertising Cloud to target, or can push the audiences into Audience Manager for organization and then push from AAM to Ad Cloud to target.
The benefits of using all three products together are:
– Capture audience and website behavior and use it to build segments of in-market intenders
– Create a single view of the customer form your unified data, enriched and added data
– Deliver a personalized ad to an audience at the right time whenever they are in an authentic and relevant experience
– Continue to personalize through analysis, reporting & optimization
I am sure most of you must be aware of the “Mobile
carrier” reports and it’s behavior in site catalyst.
Still, I would like to share a few inputs which I came across, and thought
some people might not be aware of the same.
It’s a Visitor’s profile report that comes under Technology i.e
Visitor’s profile à Technology à Mobile carrier
It helps identifying the traffic ( mobile visitors) by carrier i.e
the mobile operators and shows the wireless service provider.
The third party : NetAcquity is
the one which sources the data for us.
It is calculated as taking the unique key calculated by taking the combination of ISP + Domain. Hope this little information may help in understanding.
It is possible that at 12:00 pm a person was located in a city and
at 3:00 pm he was identified in another city (geo.city in target). He was
connected by 4G.
It is possible that their IP can change. Adobe takes their IP and map it to a geo that is provided by geo-targeting vendor, Digital Element. The user’s ISP changed their IP address at some point.
device geotargeting on 4G, LTE, etc. is less reliable than standard
internet (Cable, Fiber, etc.)
Digital Element’s accuracy FAQ here: https://www.digitalelement.com/resources/faq/
Yes. Generally, Internet traffic can be broken down by connectivity type into:
1) Wired PC-based traffic
2) WiFi-based mobile-device and PC traffic and
3) Cell tower-based mobile device traffic.
IP geolocation data will enable you to accurately target the first two connectivity types – fixed and Wi-Fi. In terms of traffic from mobile devices specifically, Wi-Fi connections represent well over 80 percent of mobile Internet device traffic in terms of how users are connecting, meaning most mobile device traffic can be accurately targeted using IP geolocation.
- hashchange/single page application/ measuring multi-page application systems where the url does not change.
- measuring in an angular environment using listener functionality
- video milestone measurement using direct call rules.
- AJAX calls
- Fire direct call rule when object is not NULL
- Firing event which is not available as event pre-set
- Firing direct call rule from event base rule
- In case of iFrame
Go To: https://xyz.a.com/
Run This Code in browser Console:
var visitor =
destinationURLWithVisitorIDs = visitor.appendVisitorIDsTo(“https://xyz.newloanapp.com/apply”);
window.location = destinationURLWithVisitorIDs;
Takes me to https://xyz.newloanapp.com/apply with the
appended MCID data.
_satellite.getVisitorId().getMarketingCloudVisitorID(); on both the https://xyz.a.com/ and https://xyz.newloanapp.com domainsto check if that match