Virtual Reality Experience By Adobe Soon

No one wants to miss the experience of Virtual Reality. During Adobe’s recent summit event held in London, the company revealed a new virtual reality (VR) application that it has in the works by the name of Project New View.

Adobe’s Project New View will help the marketing Professionals in the future to make decisions by analyzing through VR mode. Check its glimpse below and comment you opinion.

Check The Top 10 VR Trends We’ll See In 2018

Decision Tree Algorithm in Data Mining

Decision trees, and data mining are useful techniques these days.A decision tree is a hierarchical relationship diagram that is used to determine the answer to an overall question. It does this by asking a sequence of sub-questions related to that question. Each branch of the diagram represents a possible choice or answer to a specific sub-question. And each sub-question iteratively reduces the number of remaining choices, or answers, until only the correct one for the overall question, in that particular situation, remains.

Let’s look at an example. In the diagram above, the overall question is, ‘Is the weather good enough to go outside?’ This isn’t a simple question to answer. There are a number of factors to consider. Each bubble in the diagram represents a factor, or sub-question, and each line represents a choice or answer to the sub-question above.

So the first sub-question we ask is, ‘Is it windy?’ If it is, we go down the left of the diagram, if not, we go down the right. Let’s say it is windy. That takes us to the ‘What is the outlook?’ sub-question. If the answer is sunny, we go down the left, if overcast down the center, and if rainy, down the right. Let’s say that it is sunny, so we go down the left. Then the next sub-question is ‘What is the humidity?’. If the humidity is less than 80 percent, the answer to the overall question is ‘Yes’. And if the humidity is greater than 80 percent, the answer is ‘No.’

How To Connect Tableau to Adobe Analytics

By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.Till now no Connector is available for data transfer developed by Adobe or Tableau.

Option available for now is to get file processed from Data Warehouse which is supported by Tableau i.e

  • Tableau Workbook (.twb)
  • Tableau Packaged Workbook (.twbx)

But now cognetik developed a connector which is made available to analysts & marketers worldwide.

It’s free to use, for now, it’s got a fairly easy set-up, it takes a few minutes to import the data and it allows for easy refreshes.

In addition to Adobe, works fine with Facebook Ads, Facebook Pages, Adwords, Bing, Kochava, Youtube and Twiter.

Another option is to use reporting API of Adobe analytics, fetch the Analytics data through reporting API and ingest that into Tableau.

How To Connect R-Studio to Adobe Analytics

With the help of Web Services API R-studio can be used to connect Adobe Analytics.

The Web Services APIs provide programmatic access to marketing reports and other Suite services that let you duplicate and augment functionality available through the Analytics interface.

Analytics > Admin > Company Settings > Web Services

RSiteCatalyst is a kind of good package of R.

SCAuth Store Credentials For The Adobe Analytics API

Usage:

SCAuth(key, secret, company = “”, token.file = “”, auth.method = “legacy”, debug.mode = FALSE, endpoint = “”, locale = “en_US”)

Arguments

key
Client id from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API username (username:company)

secret
Secret from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API shared secret

company
Your company (only required if using OAUTH2 AUTH method)

token.file
If you would like to save your OAUTH token and other auth details for use in future sessions, specify a file here. The method checks for the existence of the file and uses that if available.

auth.method
Defaults to legacy, can be set to ‘OAUTH2’ to use the newer OAUTH method.

debug.mode
Set global debug mode

endpoint
Set Adobe Analytics API endpoint rather than let RSiteCatalyst decide (not recommended)

locale
Set encoding for reports (defaults to en_US)

Details
Authorize and store credentials for the Adobe Analytics API

Value
Global credentials list ‘SC.Credentials’ in AdobeAnalytics (hidden) environment

References

The list of locale values can be obtained from the Adobe Analytics documentation:

https://marketing.adobe.com/developer/documentation/analytics-reporting-1-4/r-reportdescriptionlocale

After loading the library by library(RSiteCatalyst) command use the below command to authenticate.

SCAuth(“pheonixm.sptz:Tots”, “73ng567ygd93cf57e83ehgrteswefvaa”)

Note:It a sample for example purpose only,use your own correct user key and secret.

Sample Code :

library(“RSiteCatalyst”)

SCAuth(“Gaga:Ameri lines”,”2f40922f54f3ad116c2ca72317661b30″)

datefrom=Sys.Date()-91

dateto=Sys.Date()-1

trended_id<-QueueTrended(“productionreportsuite”,

datefrom,

dateto,

metrics = “visits”,

elements = c(“evar10″,”mobiledevicetype”),

segment.id = c(“s300000988_5be8bc302b36874afe33502f”,”s300000899_5bedfc3e706e9e558c910e1a”),

date.granularity = “day”,

interval.seconds = 300,

top = 30000

,expedite = TRUE

,enqueueOnly = TRUE

)

trended<-GetReport(trended_id, interval.seconds = 5, max.attempts = 5)

Note: RSiteCatalyst is a community-driven, open-source effort, not an official package from Adobe. As such, bug fixes and improvements rely on a vibrant community of users and developers contributing their free time and resources.

https://rdrr.io/cran/RSiteCatalyst/man/QueueDataWarehouse.html

 

How To Open and Handle Large CSV Files

Recently I was struggling to open Large CSV files and I was using Excel 2013 on Windows 7 64-bit machine.When I was opening big CSV it was throwing error.

With Excel 2013,it is said that the  limit is now gone the only restriction is your machines memory. However, you can still not edit the raw data, only handle (DAX) and aggregate (pivot tables) them! The row limit in Excel 2013 is still 1,048,576.

At that point I started searching for Software which can open large file,then I came across Delimit and it was very helpful.

Features are as follow:

  1. Quickly open any delimited data file.
  2. Edit any cell.
  3. Easily convert files from one delimiter to another like CSV to TAB.
  4. Split-up any delimited file into file parts of equal size.
  5. Join multiple delimited files into one resulting file.
  6. Quickly select which columns to extract and in which order.
  7. Extract data from any delimited file by specifying the columns,rows and/or filter to apply.
  8. Sort any delimited data file based on cell content.
  9. Remove duplicate rows based on user specified columns.
  10. Bookmark any cell for quick subsequent access.
  11. Open large delimited data files; 100s of MBs or GBs in size!
  12. Open data files up to 2 billion rows and 2 million columns large!
  13. Work with: character delimited, string delimited, fixed column width or just plain text files.
  14. Quickly see all your bookmarks, double-click to jump to any of them or click to rename.
  15. Keep track of long running operations.
  16. Keep track of the current selection.
  17. Scroll to any part of the file or split the view into multiple panes.
  18. Freeze the 1st row of any file.
  19. Open multiple files and quickly switch between them.
  20. Configure built-in and custom file delimitation rules for automatic parsing of files.

It is available with 15 day free Trial and can be downloaded from http://www.delimitware.com/

Other option to open big file is Sublime Text.It is a proprietary cross-platform source code editor with a Python application programming interface.Click here to download.