It is one of the common question while opting the Web Analytics tool and doing the comparison is very common and first action done by business owners.

Google Analytics

• Easy Client-Side Implementation using JavaScript
• Customizable Intuitive dashboards
• Data sharing is not very easy with other users
• Works well with data analysis languages like R and Python.
• CRM integration not possible
• Free tool for the first 10 million hits, post that about $150,000 (for over 1 billion hits).
• No dedicated customer support team
• Free Version is available
  
  Adobe Analytics (formerly known as SiteCatalyst – Omniture)
  

• Implementation is easy but requires some technical assistance and little programming knowledge.
• Server Side and Client-side implementation is possible
• Less intuitive in reporting
• Much easier to share with other users.
• Highly customizable
• Market Leader
• Third-party integration is available through various options
• 24×7 Dedicated customer support.
• CRM integration allowed
• No free version is available
• Each server call is charged

This in-depth comparison reference reviews the two most popular analytics platforms across six different categories:

• Data Collection
• Data Processing & Configuration
• Data Reporting & Visualization
• Data Sharing & Integrations
• User Maintenance & Administration
• Other Considerations

Google Analytics is good if you don’t have a large analytics and tech team, Adobe works mainly in large digital-first / e-commerce companies with dedicated analytics and tech teams. Adobe Analytics is for serious business and long term business as it is part of Adobe Experience Cloud. Adobe Analytics has a market share of 39% in Housewares/Home Furnishings, 36% in Food/Drug, 39% in Books/Music/ Video, and 41% in Mass Merchants.