How to track survey score through Adobe Analytics?

Almost all the companies have surveyed and want to keep track of it for the holistic view of customer satisfaction.

In a survey the possible outcome of a score that can be any of the following numbers- 0,1,2,3,4,5,6,7,8,9,10

The business question can be that what is the best way to capture this score to then be able to calculate the average score through Adobe Analytics.

In Adobe Analytics there is no predefined formula that it can be implemented.

While solving this business problem I came up with two methods.

Method 1:

Step 1 : Take an eVar with the following setting

Step 2: Take an event with the following settings

Step 3: Create a calculate metric

Final Report:

Method 2:

  1. Take an eVar which capture the score
  2. Take counter event which captures the score
  3. Take numeric event to capture the score in the numeric format
  4. Create a calculated metric with the following settings.

 

Final Report:

Please let me know if you have any doubt through comment section, will be happy to reply on it.

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