Never Tag for an eVar or Mbox Again,Meet Alloy.js

Over the years, as Adobe has built or acquired new technology and collected lots of JavaScript libraries — AppMeasurement.js, mbox.js, at.js, DIL.js, Visitor.js, just to name a few. Each has its own strengths, features, history, functions, schema, quirks and interdependencies. Although Adobe Experience Platform Launch makes it as easy as possible to manage all these libraries, customers have been asking us for years why we can’t just have one JavaScript tag and library. 

Now meet the new Alloy.js. Adobe worked hard all year to take all the best features of our current libraries and build a new one that supports Adobe Experience Platform, Adobe Analytics, Adobe Audience Manager and Adobe Target. One library and beacon, sent to a single destination, then mapped and sent to all your Adobe solutions server side. And that’s just the beginning.

Alloy is the code name for the Adobe Experience Platform Web SDK. It allows for streaming data into the platform, syncing identities, personalizing content, and more.

For documentation on how to use Alloy, please see the user documentation.

For documentation on how to contribute to Alloy, please see the developer documentation

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