We will use XAMPP in this example.
XAMPP is a very easy to install Apache Distribution of Linux, Solaris, Windows,
and Mac OS X. The package includes the Apache web server, MySQL, PHP, Perl, an
FTP server and phpMyAdmin. With that, you can have fun with your own
website/scripting experiments in future with XAMPP on your machine.
you can choose to install any popular package such as LAMP, WAMP, MAMP etc.)
Install with default settings. Just notice the directory where it’s getting installed (e.g. C:\XAMPP)
After install, open the “XAMPP Control” app in your computer. Then start “Apache”:
Apache server should start with default ports: 80/443:
That’s your local web-server switched On!
Troubleshooting:If Apache could not start on default ports,
probably something (e.g. IIS, Skype etc.) was blocking/using the default ports.
Consider changing the ports configured for Apache (try using some other ports e.g. 88 and 488). You can do that by clicking on “Config” and then editing and saving the files: httpd.conf and httpd-ssl.conf:
In those configuration files, find the line that mentions Listening on the ports (80 in httpd.conf and 443 in httpd-ssl.conf) and change those numbers (you can try 88 and 444 respectively).
save those two configuration files. Re-start with Step#3 (Starting Apache)
After a successful start of Apache, in your browser,
type “localhost” as the URL and proceed.
If you had used a port other than the default, you will need to add the port
number to the URL separated by colon e.g. “localhost:88“
You should be redirected to XAMPP Dashboard and see a welcome page like this:
(with default settings)
(with HTTP port changed to 88)
Locate your XAMPP install directory in your computer. You should see a sub-directory “htdocs“:
Your websites and web pages usually reside in that
sub-directory. We will come back to this during the Lab.
Is Ad Cloud able to pass display media exposure back to AA, and then have this forwarded via Server side ?
Advertising Cloud is able to pass data in Analytics via Adobe server to server integration for Adobe to understand if the ad impacted the consumer to visit the website. For example, Adobe can capture view-through data and understand if someone saw the display ad (delivered via Advertising Cloud) and then went to the advertisers’ web page a few days later (via the Analytics pixel on the web-page), we can capture that as a view-through conversion and say the ad contributed to the person visiting the website. From there, Analytics can understand other ways users are interacting with the web page (bounce rate, page views etc.) to help create audiences to re-target, or build look-a-likes (via pushing Analytics segments into Audience Manager). Additionally, we can create audiences via Analytics data and push those audience segments into Audience Manager through server to server integration to house all segments in one place for organization.
You have the option to push audiences straight from Analytics into Advertising Cloud to target, or can push the audiences into Audience Manager for organization and then push from AAM to Ad Cloud to target.
The benefits of using all three products together are:
– Capture audience and website behavior and use it to build segments of in-market intenders
– Create a single view of the customer form your unified data, enriched and added data
– Deliver a personalized ad to an audience at the right time whenever they are in an authentic and relevant experience
– Continue to personalize through analysis, reporting & optimization
Yes. Generally, Internet traffic can be broken down by connectivity type into:
1) Wired PC-based traffic
2) WiFi-based mobile-device and PC traffic and
3) Cell tower-based mobile device traffic.
IP geolocation data will enable you to accurately target the first two connectivity types – fixed and Wi-Fi. In terms of traffic from mobile devices specifically, Wi-Fi connections represent well over 80 percent of mobile Internet device traffic in terms of how users are connecting, meaning most mobile device traffic can be accurately targeted using IP geolocation.