Impression data to Audience Manager (AAM)

Is Ad Cloud able to pass display media exposure back to AA, and then have this forwarded via Server side ?

Advertising Cloud is able to pass data in Analytics via Adobe server to server integration for Adobe to understand if the ad impacted the consumer to visit the website. For example, Adobe can capture view-through data and understand if someone saw the display ad (delivered via Advertising Cloud) and then went to the advertisers’ web page a few days later (via the Analytics pixel on the web-page), we can capture that as a view-through conversion and say the ad contributed to the person visiting the website. From there, Analytics can understand other ways users are interacting with the web page (bounce rate, page views etc.) to help create audiences to re-target, or build look-a-likes (via pushing Analytics segments into Audience Manager). Additionally, we can create audiences via Analytics data and push those audience segments into Audience Manager through server to server integration to house all segments in one place for organization.

You have the option to push audiences straight from Analytics into Advertising Cloud to target, or can push the audiences into Audience Manager for organization and then push from AAM to Ad Cloud to target.

The benefits of using all three products together are:

– Capture audience and website behavior and use it to build segments of in-market intenders

– Create a single view of the customer form your unified data, enriched and added data

– Deliver a personalized ad to an audience at the right time whenever they are in an authentic and relevant experience

– Continue to personalize through analysis, reporting & optimization

Adobe Analytics Connector with PowerBI

 

With the introduction of new Adobe Analytics connector with PowerBI (Partnership with Microsoft), it becomes very easy to load Adobe Analytics data into PowerBI and perform the analysis.

After launching the connector, it has to be authenticated by Adobe ID.

Complete steps are well explained in the video below:

On web Connect to Adobe Analytics with Power BI

Hope this article was helpful if you have a question then feel free to comment below and share to your friends.

How To Connect Tableau to Adobe Analytics

By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.Till now no Connector is available for data transfer developed by Adobe or Tableau.

Option available for now is to get file processed from Data Warehouse which is supported by Tableau i.e

  • Tableau Workbook (.twb)
  • Tableau Packaged Workbook (.twbx)

But now cognetik developed a connector which is made available to analysts & marketers worldwide.

It’s free to use, for now, it’s got a fairly easy set-up, it takes a few minutes to import the data and it allows for easy refreshes.

In addition to Adobe, works fine with Facebook Ads, Facebook Pages, Adwords, Bing, Kochava, Youtube and Twiter.

Another option is to use reporting API of Adobe analytics, fetch the Analytics data through reporting API and ingest that into Tableau.

How To Connect R-Studio to Adobe Analytics

With the help of Web Services API R-studio can be used to connect Adobe Analytics.

The Web Services APIs provide programmatic access to marketing reports and other Suite services that let you duplicate and augment functionality available through the Analytics interface.

Analytics > Admin > Company Settings > Web Services

RSiteCatalyst is a kind of good package of R.

SCAuth Store Credentials For The Adobe Analytics API

Usage:

SCAuth(key, secret, company = “”, token.file = “”, auth.method = “legacy”, debug.mode = FALSE, endpoint = “”, locale = “en_US”)

Arguments

key
Client id from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API username (username:company)

secret
Secret from your app in the Adobe Marketing cloud Dev Center OR if you are using auth.method=’legacy’, then this is the API shared secret

company
Your company (only required if using OAUTH2 AUTH method)

token.file
If you would like to save your OAUTH token and other auth details for use in future sessions, specify a file here. The method checks for the existence of the file and uses that if available.

auth.method
Defaults to legacy, can be set to ‘OAUTH2’ to use the newer OAUTH method.

debug.mode
Set global debug mode

endpoint
Set Adobe Analytics API endpoint rather than let RSiteCatalyst decide (not recommended)

locale
Set encoding for reports (defaults to en_US)

Details
Authorize and store credentials for the Adobe Analytics API

Value
Global credentials list ‘SC.Credentials’ in AdobeAnalytics (hidden) environment

References

The list of locale values can be obtained from the Adobe Analytics documentation:

https://marketing.adobe.com/developer/documentation/analytics-reporting-1-4/r-reportdescriptionlocale

After loading the library by library(RSiteCatalyst) command use the below command to authenticate.

SCAuth(“pheonixm.sptz:Tots”, “73ng567ygd93cf57e83ehgrteswefvaa”)

Note:It a sample for example purpose only,use your own correct user key and secret.

Sample Code :

library(“RSiteCatalyst”)

SCAuth(“Gaga:Ameri lines”,”2f40922f54f3ad116c2ca72317661b30″)

datefrom=Sys.Date()-91

dateto=Sys.Date()-1

trended_id<-QueueTrended(“productionreportsuite”,

datefrom,

dateto,

metrics = “visits”,

elements = c(“evar10″,”mobiledevicetype”),

segment.id = c(“s300000988_5be8bc302b36874afe33502f”,”s300000899_5bedfc3e706e9e558c910e1a”),

date.granularity = “day”,

interval.seconds = 300,

top = 30000

,expedite = TRUE

,enqueueOnly = TRUE

)

trended<-GetReport(trended_id, interval.seconds = 5, max.attempts = 5)

Note: RSiteCatalyst is a community-driven, open-source effort, not an official package from Adobe. As such, bug fixes and improvements rely on a vibrant community of users and developers contributing their free time and resources.

https://rdrr.io/cran/RSiteCatalyst/man/QueueDataWarehouse.html