Well explained on Guide to Using UTM Parameters in Adobe Analytics I used following code to capture Tracking code: s.usePlugins=true; s.doPlugins=function(s) { if(s.Util.getQueryParam(‘utm_medium’)){ s.campaign=s.Util.getQueryParam(‘utm_medium’)+”:”+s.Util.getQueryParam(‘utm_source’)+”:”+s.Util.getQueryParam(‘utm_campaign’)+”:”+s.Util.getQueryParam(‘utm_content’)+”:”+s.Util.getQueryParam(‘utm_term’); } s.campaign=s.getValOnce(s.campaign,’s_campaign’,0); } Then I set up the calssification in Analytics Below is the screen shot: Then under classification rule builder I did following setup using regx ^(.+)\:(.+)\:(.+)\:(.+)\:(.+)$ Sample value: search:google:christmas:article:gifts … Continue reading Classify Tracking Code using Rule Builder