It is a very basic question that what are the similarities or differences between Cross-Device Analytics(CDA) and Customer Journey Analytics(CJA).
| Cross-Device Analytics | Customer Journey Analytics | |
|---|---|---|
| Channel Supported | Web & Mobile | Any Channel |
| Device Graph Supported | Co-op or Private Device Graph | Manual |
| Merge Report Suite | No | Yes |
| Requires ECID | Yes | No |
| Full workspace Features | Yes | No |
| Report on Experience Cloud Solution Data | Yes, for existing Integrations | Yes, for any solution data in AEP |
| Segment Sharing | No | Yes, only via Query Service |
| SQL Access | No | Yes |
| Data Science Workspace | No | Yes, additional fee |
| Leverages Microsoft Azure | Yes | Yes |
| Key Limitations | Customer Attributes and no marketing channel support |
|
| Technical Prerequisites |
| Single IMS Org across any report suites that need merging |
| CROSS-DEVICE | METRIC ONLY |
*The Adobe Experience Platform Co-op Graph(Device Co-op is a digital cooperative where participating customers share device link information)
*The Adobe Experience Platform Private Graph(A private graph is built using a single company’s deterministic data and is accessible only to them)
In case you have not checked the Comparison Between Adobe Analytics and Customer Journey Analytics then check it.
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