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Difference Between Google Analytics and Adobe Analytics

Difference Between Google Analytics and Adobe Analytics
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It is one of the common question while opting the Web Analytics tool and doing the comparison is very common and first action done by business owners.

Google Analytics

  • Easy Client-Side Implementation using JavaScript
  • Customizable Intuitive dashboards
  • Data sharing is not very easy with other users
  • Works well with data analysis languages like R and Python.
  • CRM integration not possible
  • Free tool for the first 10 million hits, post that about $150,000 (for over 1 billion hits).
  • No dedicated customer support team
  • Free Version is available

    Adobe Analytics (formerly known as SiteCatalyst – Omniture)
  • Implementation is easy but requires some technical assistance and little programming knowledge.
  • Server Side and Client-side implementation is possible
  • Less intuitive in reporting
  • Much easier to share with other users.
  • Highly customizable
  • Market Leader
  • Third-party integration is available through various options
  • 24×7 Dedicated customer support.
  • CRM integration allowed
  • No free version is available
  • Each server call is charged

This in-depth comparison reference reviews the two most popular analytics platforms across six different categories:

Google Analytics is good if you don’t have a large analytics and tech team, Adobe works mainly in large digital-first / e-commerce companies with dedicated analytics and tech teams. Adobe Analytics is for serious business and long term business as it is part of Adobe Experience Cloud. Adobe Analytics has a market share of 39% in Housewares/Home Furnishings, 36% in Food/Drug, 39% in Books/Music/ Video, and 41% in Mass Merchants.

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