There is change in 3rd Party tracking server of Adobe Analytics implementation. The good news is that the older one and the new one both will work as expected so don’t get confused by that. As an example(if namespace is *** ): Both will work and they are Regional Data Center(RDC)! The organization may already… (0 comment)

Why Use Signal App over WhatsApp
Signal has emerged as one of the top alternatives to WhatsApp recently,  with WhatsApp’s updated privacy policy causing an outrage on the Internet. Many people have declared their intention to delete WhatsApp and switch to Signal. If you were wondering what the fuss is all about, here’s a primer on Signal to answer all of… (0 comment)

It is part of best practice to follow a standard across organization/company to keep things on same page. Following a standard is always good in terms or readability and look too. My personal choice is camelCase or PascalCase but there are many from where you can choose and follow. Refer to the table below. Formatting… (0 comment)

The market change very frequently so our strategy should also change. Early adopter takes the bigger pie so try to be an early adopter and doer. If content is ‘King’ then ‘King’ is not a ‘King’ if there is no population to support him. Here I am referring to traffic so SEO is important, good… (0 comment)

New ObservePoint Experience!
I believe that digital marketer and Web Analyst know ObservePoint. For those who don’t know, It is software to help companies ensure digital analytics data is accurate and actionable. We accomplish this by scanning websites and apps to make sure analytics tags are present and collecting data as expected. Another term for this is “tag… (0 comment)

Please often get confuse due the rebranding and naming convention so through to share this. Below is the complete list of our Experience Cloud solutions and capabilities and their former product names. This could be really helpful for us, hence sharing this note for our reference and records. Adobe® Analytics Adobe SiteCatalyst → Reports & Analytics… (0 comment)

Adobe Experience Platform is the most powerful, flexible, and open system on the market for building and managing complete solutions that drive customer experience. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich,… (0 comment)

In late August, we noticed that Safari had started testing a feature for their upcoming releases of iOS and Mac OS which would compare the resolved DNS record with the current page’s Top Level Domain, and, if they did not match, would apply Intelligent Tracking Prevention restrictions to any cookies which may be set. Phrased… (0 comment)

Adobe Analytics for Audio and Video is an add-on to the base Analytics offering that provides clients with robust measurement for audio, video and advertisements. Starting with v2.2 release, the Video Heartbeat Library (VHL) SDKs are renamed to Media SDKs to support Audio and Video tracking. The Media 2.2 SDK is fully backwards compatible with… (0 comment)