Digital Marketing Archives - Page 2 of 3

Why there is an unspecified line item while checking Page Report in Adobe Analytics

In: Adobe Analytics|Last Updated: October 6, 2020

To understand why there is an unspecified line item while checking the Analytics report with Occurrences metric, we need to understand the following definitions and scenarios. Occurrences higher than Instances: This outcome is expected for conversion variables, as occurrences also includes the number of times the variable was defined (instances). Instances higher than Occurrences: This… (0 comment)

Difference Between Google Analytics and Adobe Analytics

In: Adobe Analytics|Last Updated: September 17, 2020

It is one of the common question while opting the Web Analytics tool and doing the comparison is very common and first action done by business owners. Google Analytics Easy Client-Side Implementation using JavaScript Customizable Intuitive dashboards Data sharing is not very easy with other users Works well with data analysis languages like R and… (0 comment)

What tools/services Digital Analytics Professionals often use?

In: Adobe Analytics|Last Updated: September 14, 2020

While tools/services one uses depend on the need and several other factors. I will share a few popular ones often used by Digital Analytics professionals. Web/App Analytics – Google Analytics, Adobe Analytics, GA(App+Web, Firebase) Dynamic Tag Management – Google Tag Manager, Adobe Launch, Tealium, Ensighten Analysis – Excel, SAS Debugging dataLayer – DataLayer Checker, GA… (0 comment)

What are Data Collection Steps of Adobe Analytics?

In: Adobe Analytics|Last Updated: August 26, 2020

A visitor visits a web page that contains the data collection code. As the page loads, the data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitors’s interaction with your website. Adobe stores the data in… (0 comment)

What is Adobe Analytics?

In: Adobe Analytics|Last Updated: August 26, 2020

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of marketing channels. Use it to discover high-value audiences and power customer intelligence for business. What Adobe Analytics can do? Reporting provides insights into your traditional web-based channels as well as evolving channels like mobile, video, and social networking. Some examples of… (0 comment)

How To change the ORG ID of a login company,in Experience Cloud

In: Adobe Analytics|Last Updated: June 30, 2020

It can be done either through custom code in Launch or through Extension(Experience Cloud ID service) in Adobe Launch. By adding a variable to the ID service:(add one for the “CookieName”!)… (0 comment)

Photoshop Camera “Free”

In: Digital Marketing|Last Updated: June 24, 2020

Meet the camera of your dreams.Adobe Photoshop Camera is now available for free on iOS and Android! With the AI-powered Photoshop Camera, you have access to dozens of lenses, so you can add the best effects to your photos — before you even take the shot!Adobe keep on releasing special edition lenses.… (0 comment)

Adobe Analytics Releases

In: Adobe Analytics|Last Updated: June 18, 2020

In last 12 month Adobe Analytics came up with very good features. If you have missed checking the Adobe Analytics Release then here is other chance to check it.… (0 comment)

Why should I use HTTPS and how it impact Web Tracking?

In: Analytics|Last Updated: June 4, 2020

HTTPS is an encrypted communication protocol — essentially, a more secure way of browsing the web, since you get a private channel directly between your browser and the web server. That’s why most major sites use it. If a site’s using HTTPS, you’ll see a little padlock icon in the address field, just as in… (0 comment)

Never Tag for an eVar or Mbox Again,Meet Alloy.js

In: Adobe Analytics|Last Updated: June 4, 2020

Over the years, as Adobe has built or acquired new technology and collected lots of JavaScript libraries — AppMeasurement.js, mbox.js, at.js, DIL.js, Visitor.js, just to name a few. Each has its own strengths, features, history, functions, schema, quirks and interdependencies. Although Adobe Experience Platform Launch makes it as easy as possible to manage all these… (0 comment)