It is one of the common question while opting the Web Analytics tool and doing the comparison is very common and first action done by business owners.
Google Analytics
- Easy Client-Side Implementation using JavaScript
- Customizable Intuitive dashboards
- Data sharing is not very easy with other users
- Works well with data analysis languages like R and Python.
- CRM integration not possible
- Free tool for the first 10 million hits, post that about $150,000 (for over 1 billion hits).
- No dedicated customer support team
- Free Version is available
Adobe Analytics (formerly known as SiteCatalyst – Omniture)
- Implementation is easy but requires some technical assistance and little programming knowledge.
- Server Side and Client-side implementation is possible
- Less intuitive in reporting
- Much easier to share with other users.
- Highly customizable
- Market Leader
- Third-party integration is available through various options
- 24×7 Dedicated customer support.
- CRM integration allowed
- No free version is available
- Each server call is charged
Google Analytics is good if you don’t have a large analytics and tech team, Adobe works mainly in large digital-first / e-commerce companies with dedicated analytics and tech teams. Adobe Analytics is for serious business and long term business as it is part of Adobe Experience Cloud. Adobe Analytics has a market share of 39% in Housewares/Home Furnishings, 36% in Food/Drug, 39% in Books/Music/ Video, and 41% in Mass Merchants.