Search engine giant has launched search engine features in India.The user can easily put filter as per choice and browser products only rather than going to a different shopping website and checking the product.
Might be alarming for Amazon and Flipkart but good for the consumers.

Google unveiled ‘Google Shopping’ on their search page. Customers will be able to see trending products through this across different categories.

For retailers, Google is offering ‘Merchant Center’ in Hindi, which allows the seller to list their products for Google Shopping, without paying for ad campaigns.
India has 410 million internet users, however, only one-third shopped online.
As said by Google officials, Google Shopping will be a connector between retailer and consumers, the transaction and delivery of products will be done by the merchant.