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How To Cross Verify Marketing Channel through Data Feed

Override Last-Touch Channel Not Checked

Step 1:

Pull following column through data feed:

  • exclude_hit        
  • va_closer_detail              
  • va_closer_id      
  • va_detail            
  • va_finder_detail              
  • va_finder_id      
  • va_instance_event          
  • va_master_id    
  • va_new_engagement

Step 2:

Apply filter on column exclude_hit = 0

Step 3:

Apply filter on column va_new_engagement=1

Step 4:

Apply filter on column va_closer_id=channel ID

va_closer_id : Numeric ID that identifies the Last touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.

Override Last-Touch Channel Checked

Step 1:

Pull following column through data feed:

  • exclude_hit        
  • va_closer_detail              
  • va_closer_id      
  • va_detail            
  • va_finder_detail              
  • va_finder_id      
  • va_instance_event          
  • va_master_id    
  • va_new_engagement

Step 2:

Apply filter on column exclude_hit = 0

Step 3:

Apply filter on column va_instance_event=1

Step 4:

Apply filter on column va_closer_id=channel ID

va_closer_id : Numeric ID that identifies the Last touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.

Expectation:  Count the no. of rows left.The count should match to reports. Column Reference

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