I am sure most of you must be aware of the “Mobile carrier” reports and it’s behavior in site catalyst.
Still, I would like to share a few inputs which I came across, and thought some people might not be aware of the same.
It’s a Visitor’s profile report that comes under Technology i.e Visitor’s profile à Technology à Mobile carrier
It helps identifying the traffic ( mobile visitors) by carrier i.e the mobile operators and shows the wireless service provider.
The third party : NetAcquity is the one which sources the data for us.
It is calculated as taking the unique key calculated by taking the combination of ISP + Domain. Hope this little information may help in understanding.