Product String in Adobe Launch

If you have single product to pass then you can use the extension in Launch but if you have multiple products then don’t use the extension in Launch.

Use custom code option in Rule of Launch ,sample code is shown below:

for (i = 0; i < digitalData.transaction.item.length; i++)


var sku = digitalData.transaction.item[i].productInfo.sku;

var units = digitalData.transaction.item[i].productInfo.units;

var price = digitalData.transaction.item[i].productInfo.checkoutPrice;

var test=test+”;” + sku + “;” + units + “;” + price + “;,”;



Do the changes in code as per your requirement.

How to Capture multiple query parameters in the s.util.getQueryparam

Requirement : Want to capture the multiple query parameters in s.campaign variable of Adobe Analytics.

Use the following code:

s.campaign = s.Util.getQueryParam(‘cmpid’)+”:”+s.Util.getQueryParam(‘source’)+”:”+s.Util.getQueryParam (‘medium’);

Result: s.campaign =hhhh:ssss:dddd

Automation Software Zapier & IFTTT

Zapier is automation software allowing one business app to speak to another app,it is very similar to product called IFTTT,which is little more open-sourced but this is more business focused.It allows to take repeating tasks and automate them even across different applications.It can be an enormous time-saver.IFTTT is free and Zapier has paid model.

Code To Upload File on FTP Using Python Script

Recently I was working on a project and wanted to upload a file on FTP using Python.

import ftplib
from ftplib import FTP

File2Send = ‘file path’
#To upload file in root directory of FTP location
Output_Directory = “”

ftp = FTP(“”)
file = open(File2Send, “rb”)
ftp.storbinary(‘STOR ‘ + File2Send, file)
print (“STORing File now…”)
print(“Processign end”)

Following is the code snippet which you can use in case you want to upload file on FTP using Python script:

import ftplib

from ftplib import FTP

File2Send = ‘C:\\Users\\shamshul\\Pictures\\Saved Pictures\\test1.txt’

Output_Directory = “/upload”

   ftp = FTP(“”)


   file = open(File2Send, “rb”)


   ftp.storbinary(‘STOR ‘ + File2Send, file)

   print (“STORing File now…”)



How to track survey score through Adobe Analytics?

Almost all the companies have surveyed and want to keep track of it for the holistic view of customer satisfaction.

In a survey the possible outcome of a score that can be any of the following numbers- 0,1,2,3,4,5,6,7,8,9,10

The business question can be that what is the best way to capture this score to then be able to calculate the average score through Adobe Analytics.

In Adobe Analytics there is no predefined formula that it can be implemented.

While solving this business problem I came up with two methods.

Method 1:

Step 1 : Take an eVar with the following setting

Step 2: Take an event with the following settings

Step 3: Create a calculate metric

Final Report:

Method 2:

  1. Take an eVar which capture the score
  2. Take counter event which captures the score
  3. Take numeric event to capture the score in the numeric format
  4. Create a calculated metric with the following settings.


Final Report:

Please let me know if you have any doubt through comment section, will be happy to reply on it.

Why segment is missing in Data Connector?

Data Connector is formerly known as Genesis. Adobe Data Connectors provide a complete development ecosystem to help Data Connectors partners integrate their products and services into the Adobe Experience Cloud.

Segment created in Adobe Analytics can be reused in Data Connector as Remarketing Segment.
Sometimes the segment is not available in Data Connector. There can be multiple reasons for it like

1. Data Connector owner does not have access to segment
2.The segment is not shared to owner

The major point often get missed, is the compatibility.If the segment is not compatible to Data Warehouse then it will not be available under Data Connector for re-marketing segment.

Google enters e-commerce, beware!

Search engine giant has launched search engine features in India.The user can easily put filter as per choice and browser products only rather than going to a different shopping website and checking the product.
Might be alarming for Amazon and Flipkart but good for the consumers.

Google unveiled ‘Google Shopping’ on their search page. Customers will be able to see trending products through this across different categories.

For retailers, Google is offering ‘Merchant Center’ in Hindi, which allows the seller to list their products for Google Shopping, without paying for ad campaigns.
India has 410 million internet users, however, only one-third shopped online.
As said by Google officials, Google Shopping will be a connector between retailer and consumers, the transaction and delivery of products will be done by the merchant.

Adobe Analytics Connector with PowerBI


With the introduction of new Adobe Analytics connector with PowerBI (Partnership with Microsoft), it becomes very easy to load Adobe Analytics data into PowerBI and perform the analysis.

After launching the connector, it has to be authenticated by Adobe ID.

Complete steps are well explained in the video below:

On web Connect to Adobe Analytics with Power BI

Hope this article was helpful if you have a question then feel free to comment below and share to your friends.

How to See Who Unfollowed You on Instagram

We all know how important social networking platform is nowadays. In terms of broadcasting message, marketing even for dating, people use it.

Instagram the social networking app founded by Kevin York Systrom acquired by Facebook in 2012 at $1 billion is one of the famous app on google playstore.

It is very popular especially among photographers and the small business owner who wants to get benefit by targeting the visitors cross-channel.

Instagram also allows users to upload 15-second video clips. Best of all, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones. Here’s why most businesses should incorporate Instagram into their marketing campaigns in 2015.

When we get a notification on Instagram about new followers we follow them back. However, after some time those people unfollow us we do not get any notification as Instagram does not provide you this information.

Let me introduce a tool here which will solve this problem.Follow Cop is an App that can help you with this to find the recent unfollowers or non-followers. Apart from that, it provides you a great insight of your Instagram account. There are many useful features in this app. To know how to use them please check the video below which is created by vblogger Vinay. I hope you will find this video helpful.

Please let me know if need more information by commenting in the comment section below.

In case you don’t have Follow Cop app then at least through instagram app you can find the profiles which is not following you back.Following are the steps:

  1. Open Users tab and get access to all Instagram accounts you follow.
  2. Click Not follows me and see a list of all users that don’t follow you back.
  3. Click Select All and then push Unfollow the users button to mass-unfollow all Instagram accounts that don’t follow you.