How to Capture Multiple Query Parameters in the s.campaign Variable of Adobe Analytics

When working with Adobe Analytics, capturing multiple query parameters and combining them into a single s.campaign variable can enhance your tracking capabilities. This guide explains how to achieve this using a simple code snippet.

Scenario

You want to capture the values of the following query parameters:

• cmpid: Campaign ID

• source: Traffic source

• medium: Traffic medium

For example, given the URL:
www.example.com?cmpid=hhhh&source=ssss&medium=dddd

Code to Use

To concatenate the query parameters into the s.campaign variable, use this code snippet:

s.campaign = s.Util.getQueryParam('cmpid') + ":" + s.Util.getQueryParam('source') + ":" + s.Util.getQueryParam('medium');

Explanation

1. s.Util.getQueryParam():
   This method retrieves the value of a specific query parameter from the URL.

2. Concatenation:
   The + ":" + syntax combines the values of the query parameters with colons (:) as separators.

3. Result:
   If the URL is:
   www.example.com?cmpid=hhhh&source=ssss&medium=dddd
   The s.campaign value will be:
   hhhh:ssss:dddd

Output Example

After executing the code, the s.campaign variable will store the following string:

s.campaign = "hhhh:ssss:dddd";

This combined string can now be used for campaign tracking in Adobe Analytics.

Benefits

• Compact Tracking: Combine multiple query parameters into one variable to streamline your reporting.

• Improved Analytics: Gain deeper insights by tracking source, medium, and campaign ID together.

• Ease of Implementation: A single line of code simplifies the process.

By implementing this approach, you ensure a cleaner and more insightful data capture for your campaigns in Adobe Analytics.