In Adobe Launch ,While creating Data Element there is option of selecting Data element Storage Duration. Often misunderstood what this duration setting is all about and how it impact the reporting. The Data Element will be executed every time it’s referenced. However, if the Data Element failed, then the previously set value will be returned… (0 comment)

MEAN stack: MEAN is an abbreviation that stands for MongoDB, ExpressJS, AngularJS, Node.js. This framework provides quick and easy development of web and mobile applications. The main components of MEAN are as follows- MongoDB: It is used to store the data of back-end applications as JSON files. ExpressJS: It is a back-end application that runs on top of… (0 comment)

Customer Journey Analytics is the next version of Adobe Analytics. In this learning lab, we’ll give you an opportunity to experience CJA first-hand by replicating an actual end-to-end workflow—from configuring an XDM schema and loading a CSV file into AEP, all the way through creating an Analysis Workspace project in CJA, and everything in between.… (0 comment)

New ObservePoint Experience!
I believe that digital marketer and Web Analyst know ObservePoint. For those who don’t know, It is software to help companies ensure digital analytics data is accurate and actionable. We accomplish this by scanning websites and apps to make sure analytics tags are present and collecting data as expected. Another term for this is “tag… (0 comment)

Once a potential visitor clicks on a link that will take them to your website, Google Analytics starts tracking seven specific metrics that measure system performance. The following is the order in which these measurements occur or the timeline in which Google measures metrics associated with system performance and determines the Average Page Load Time.… (0 comment)

This is quite different than capturing the load time in a dimension, so I thought I would touch upon how to do this in Adobe Analytics (which can also be done in Google Analytics). If you want to store page load time as a metric in Adobe Analytics, you would pass the actual load time… (0 comment)

How To Classify Page Load Time In Adobe Analytics
Page Load Time is important metric for user experience and SEO. Once the page load time is captured in prop/eVar as mentioned in this article: s.prop1=s_getLoadTime(); This will assign the page load time, in tenths of a second, to prop1. For example, if my page took 3.75 seconds to load, I would get a… (0 comment)