Basic SEO Tips to Optimize Images for Higher Search Rankings

Some people may not be aware that web page images can bring in an immense amount of traffic from image-based search engines like Google Images.

To take advantage of this gold mine of new web traffic, you have to know how to optimize your images. Fortunately, it is very simple to do once you learn how to do it.

If you spend a lot of time writing the perfect blog post, don’t let go of the opportunity for optimizing your images and maximizing the search engine boost you will receive. As a SEO expert, all of the tips I have suggested here can be accomplished in no more than a few minutes, and at times, they can really be the thing that makes the difference.

1. Optimizing Images with Alt Text

You have to give spiders the means to interpret what all your images are about. And that is done by adding image alt text.If you don’t know what image alt text is, let me explain it.

Image alt text is the means by which search engines can interpret the subject for your images. To add it, all you have to do is include alt=“this is my image alt text” to your web page images.

  1. Optimizing File Names

Prior to uploading an image, you have to select a filename. You should choose one that is descriptive – ideally a term that you hope to get that image ranked for. Doing so will help your search engine ranking.

To test this out, try to perform an image search. Then look at the images that are ranked. You should notice that they usually contain the keyword you used in the the search in their filename.

  1. Optimizing Image File Size

You may recall that for SEO page load times matter, right?

Of course.

Therefore, to make sure that your images don’t slow down your load times, you should keep the file size of your images as small as you can without hindering the image quality.

There’s no reason why you have to degrade your image quality if you use free tools such as Pixlr Editor and Image Optimizer to edit your images.

You should always avoid having your browser resize a larger image into a smaller one. Here’s why. Let’s say you have a large image and you want to resize it into a small one by entering height and width tags for that image. What happens is that the larger image is loaded first and then your browser resizes it into a smaller size.

You should always use an image editing program to edit the image into the size you want. Then take the resized image and upload it.

4. Optimizing Image Captions

At the current time, there is no clear relationship between image captions and search engine rankings for which I am aware. However, bounce rates are considered.

What is a bounce rate?

Let me explain it. When a user does a search for a term, and visits to your webpage, and then goes back to the original search page, that is considered a bounce. Bounce rates are one of the factors that search engines use to determine rankings.

If you think about it, you can understand why … For what reason would a visitor return to the search results?

The obvious answer is that the content they saw when they visited the page did not meet their needs or was not what they were searching for.

This is where image captions can help. Image captions are important because, in addition to your headline, they are the most frequently read content on your total website.

If you don’t use image captions, you are missing an opportunity for lowering your bounce rate.

Top Digital Marketing TED Talks

TED talks are a great way to know the latest and grow yourself.

All you have to do is to watch a video that will teach you something which is very useful.

I wanted to share a couple of videos which I consider to be the best TED talks for digital marketers and keep them at one place too.

Each of the talks below will help you to develop your digital marketing skills without spending a single penny.Don’t forget to share in your community if you like.

Derek Sivers: How To Start A Movement

Derek shared how to build community and in his talk, he shared a video explaining how followers grow.Best watch for social media experts to understand how communities grow.

URL:https://sivers.org

Matt Cutts: Try Something New For 30 Days

Who don’t know this cool guy. Former software engineer of google suggesting to try something new for 30 days.

URL:https://www.mattcutts.com/blog

Richard St. John: 8 Secrets Of Success

Sharing secret of success after experimenting couple of years.Though this is very small video but very informative and must watch item.

URL:http://www.richardstjohn.com

Renny Gleeson: 404, The Story Of A Page Not Found

Renny Gleeson takes us through the story of on how to turn 404 pages into something cool.

URL:http://www.rennygleeson.com

Kevin Allocca: Why Videos Go Viral

Kevin is a YouTube video trends manager and one of the world’s leading experts in viral videos.

He shares the 4 key reasons that videos go viral which you can use in your own marketing campaign.

URL:linkedin