Virtual Reality Experience By Adobe Soon

No one wants to miss the experience of Virtual Reality. During Adobe’s recent summit event held in London, the company revealed a new virtual reality (VR) application that it has in the works by the name of Project New View.

Adobe’s Project New View will help the marketing Professionals in the future to make decisions by analyzing through VR mode. Check its glimpse below and comment you opinion.

Check The Top 10 VR Trends We’ll See In 2018

What Is Data Wrangling?

Data wrangling is the process of cleaning, structuring and enriching raw data into a desired format for better decision making in less time. In other words, it is the process of cleaning and unifying messy and complex data sets for easy access and analysis.

  1. With the amount of data and data sources rapidly growing and expanding, it is getting more and more essential for the large amounts of available data to be organized for analysis.
  2. This process typically includes manually converting/mapping data from one raw form into another format to allow for more convenient consumption and organization of the data.

The goals of data wrangling:

  1. Reveal a “deeper intelligence” within your data, by gathering data from multiple sources
  2. Provide accurate, actionable data in the hands of business analysts in a timely matter
  3. Reduce the time spent collecting and organizing unruly data before it can be utilized
  4. Enable data scientists and analysts to focus on the analysis of data, rather than the wrangling
  5. Drive better decision-making skills by senior leaders in an organization

The key steps to data wrangling:

  1. Data Acquisition: Identify and obtain access to the data within your sources
  2. Joining Data: Combine the edited data for further use and analysis
  3. Data Cleansing: Redesign the data into a usable/functional format and correct/remove any bad data

How To Connect Tableau to Adobe Analytics

By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.Till now no Connector is available for data transfer developed by Adobe or Tableau.

Option available for now is to get file processed from Data Warehouse which is supported by Tableau i.e

  • Tableau Workbook (.twb)
  • Tableau Packaged Workbook (.twbx)

But now cognetik developed a connector which is made available to analysts & marketers worldwide.

It’s free to use, for now, it’s got a fairly easy set-up, it takes a few minutes to import the data and it allows for easy refreshes.

In addition to Adobe, works fine with Facebook Ads, Facebook Pages, Adwords, Bing, Kochava, Youtube and Twiter.

 

Basic SEO Tips to Optimize Images for Higher Search Rankings

Some people may not be aware that web page images can bring in an immense amount of traffic from image-based search engines like Google Images.

To take advantage of this gold mine of new web traffic, you have to know how to optimize your images. Fortunately, it is very simple to do once you learn how to do it.

If you spend a lot of time writing the perfect blog post, don’t let go of the opportunity for optimizing your images and maximizing the search engine boost you will receive. As a SEO expert, all of the tips I have suggested here can be accomplished in no more than a few minutes, and at times, they can really be the thing that makes the difference.

1. Optimizing Images with Alt Text

You have to give spiders the means to interpret what all your images are about. And that is done by adding image alt text.If you don’t know what image alt text is, let me explain it.

Image alt text is the means by which search engines can interpret the subject for your images. To add it, all you have to do is include alt=“this is my image alt text” to your web page images.

  1. Optimizing File Names

Prior to uploading an image, you have to select a filename. You should choose one that is descriptive – ideally a term that you hope to get that image ranked for. Doing so will help your search engine ranking.

To test this out, try to perform an image search. Then look at the images that are ranked. You should notice that they usually contain the keyword you used in the the search in their filename.

  1. Optimizing Image File Size

You may recall that for SEO page load times matter, right?

Of course.

Therefore, to make sure that your images don’t slow down your load times, you should keep the file size of your images as small as you can without hindering the image quality.

There’s no reason why you have to degrade your image quality if you use free tools such as Pixlr Editor and Image Optimizer to edit your images.

You should always avoid having your browser resize a larger image into a smaller one. Here’s why. Let’s say you have a large image and you want to resize it into a small one by entering height and width tags for that image. What happens is that the larger image is loaded first and then your browser resizes it into a smaller size.

You should always use an image editing program to edit the image into the size you want. Then take the resized image and upload it.

4. Optimizing Image Captions

At the current time, there is no clear relationship between image captions and search engine rankings for which I am aware. However, bounce rates are considered.

What is a bounce rate?

Let me explain it. When a user does a search for a term, and visits to your webpage, and then goes back to the original search page, that is considered a bounce. Bounce rates are one of the factors that search engines use to determine rankings.

If you think about it, you can understand why … For what reason would a visitor return to the search results?

The obvious answer is that the content they saw when they visited the page did not meet their needs or was not what they were searching for.

This is where image captions can help. Image captions are important because, in addition to your headline, they are the most frequently read content on your total website.

If you don’t use image captions, you are missing an opportunity for lowering your bounce rate.

Survival Of The Fittest

The Darwin’s famous theory. The phrase “Survival of the fittest” can be used in the context where a company is able to sustain in the volatile global market.

Recently I thought to order few books and then came to know about Flipkart 10th Anniversary Sale.

Flipkart which was founded by Sachin Bansal & Binny Bansal in 2007, both alumni of the IIT,Delhi. Worked in Amazon came a long way.

After 3 years that is 2010 they started the acquisition game and now they have big names on their acquisition list.

Not only they acquired Myntra they brought its rival Jabong the fashion shopping website too.

Might payzippy was a failure but they realized the power of digital money before demonetization and acquired payment start-up PhonePe In April-2016. In the recent sale, they are promoting PhonePe badly by offering 30% Cashback. I decided not to install it today as I already have 7 digital payment app on my One Plus 3 phone.

A couple of years ago there were much fish in e-commerce market but today buy from Myntra, Jabong or Flipkart, Flipkart will get the benefit.

Flipkart 10th Anniversary Sale is being promoted from the home page of Jabong and Myntra as well.

Where is Snapdeal?

It cut throat competition Flipkart survived, took full benefit of digital tools and the big fish is going to eat Snapdeal now. Once Flipkart acquires Snapdeal then only 2 competitors will be left in market i.e PayTm and Amazon. I believe competition is necessary too.

Though Snapdeal acquisition will benefit Tiger Global more than Flipkart but doesn’t seem a bad deal in long run.

Till now I purchased from all the above-mentioned site to test them or to get better products. Even today I ordered 3 books from Flipkart to get few more drops of knowledge available in it.

Lets’ see what will be the next step after Snapdeal acquisition.

Update:9-May-2018

Jasper Infotech has terminated negotiations for the proposed sale but US retail giant Walmart Inc will pick up a 77% stake in India’s largest online retailer Flipkart for $16 billion, successfully concluding more than 20 months of talks, in what will be the country’s largest acquisition and the world’s biggest purchase of an ecommerce company.

Again I ordered 3 books but this time from Amazon only after comparing the price on http://www.gemquotes.in/search/ to save some money.

Top Digital Marketing TED Talks

TED talks are a great way to know the latest and grow yourself.

All you have to do is to watch a video that will teach you something which is very useful.

I wanted to share a couple of videos which I consider to be the best TED talks for digital marketers and keep them at one place too.

Each of the talks below will help you to develop your digital marketing skills without spending a single penny.Don’t forget to share in your community if you like.

Derek Sivers: How To Start A Movement

Derek shared how to build community and in his talk, he shared a video explaining how followers grow.Best watch for social media experts to understand how communities grow.

URL:https://sivers.org

Matt Cutts: Try Something New For 30 Days

Who don’t know this cool guy. Former software engineer of google suggesting to try something new for 30 days.

URL:https://www.mattcutts.com/blog

Richard St. John: 8 Secrets Of Success

Sharing secret of success after experimenting couple of years.Though this is very small video but very informative and must watch item.

URL:http://www.richardstjohn.com

Renny Gleeson: 404, The Story Of A Page Not Found

Renny Gleeson takes us through the story of on how to turn 404 pages into something cool.

URL:http://www.rennygleeson.com

Kevin Allocca: Why Videos Go Viral

Kevin is a YouTube video trends manager and one of the world’s leading experts in viral videos.

He shares the 4 key reasons that videos go viral which you can use in your own marketing campaign.

URL:linkedin