This is quite different than capturing the load time in a dimension, so I thought I would touch upon how to do this in Adobe Analytics (which can also be done in Google Analytics). If you want to store page load time as a metric in Adobe Analytics, you would pass the actual load time… (0 comment)

How To Classify Page Load Time In Adobe Analytics
Page Load Time is important metric for user experience and SEO. Once the page load time is captured in prop/eVar as mentioned in this article: https://theblog.adobe.com/measuring-site-speed-in-adobe-analytics/ s.prop1=s_getLoadTime(); This will assign the page load time, in tenths of a second, to prop1. For example, if my page took 3.75 seconds to load, I would get a… (0 comment)

Top Digital Marketing TED Talks
TED talks are a great way to know the latest and grow yourself. All you have to do is to watch a video that will teach you something which is very useful. I wanted to share a couple of videos that I consider to be the best TED talks for digital marketers and keep them… (0 comment)

It is always a topic of discussion that how to configure the Adobe SDK , in reality, there can 3 scenario. We can configure it using the “launch id” which will download the configuration locally. We can use a local configuration file. We can use a combination of the launch id and a local file.… (0 comment)

What is HAR File And How To Generate HAR File
What is HAR file? The HAR file format is an evolving standard and the information contained within it is both flexible and extensible. You can expect a HAR file to include a breakdown of timings including: How long it takes to fetch DNS information How long each object takes to be requested How long it… (0 comment)

There is change in 3rd Party tracking server of Adobe Analytics implementation. The good news is that the older one and the new one both will work as expected so don’t get confused by that. As an example(if namespace is *** ): Both will work and they are Regional Data Center(RDC)! The organization may already… (0 comment)

This is to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting moment for Fitbit as a company and for Fitbit community of users around the globe. When Eric and James Park founded Fitbit 13 years ago, they did so with a simple, but bold idea: to make everyone… (0 comment)

Why Use Signal App over WhatsApp
Signal has emerged as one of the top alternatives to WhatsApp recently,  with WhatsApp’s updated privacy policy causing an outrage on the Internet. Many people have declared their intention to delete WhatsApp and switch to Signal. If you were wondering what the fuss is all about, here’s a primer on Signal to answer all of… (0 comment)

It is part of best practice to follow a standard across organization/company to keep things on same page. Following a standard is always good in terms or readability and look too. My personal choice is camelCase or PascalCase but there are many from where you can choose and follow. Refer to the table below. Formatting… (0 comment)

Adobe Campaign is a cross-channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles. When using Adobe Campaign you can deploy a full orchestration of consistent experiences to your customers from digital to physical. For example, an automotive brand can… (0 comment)