What is OneTrust Cookie Consent?
OneTrust empowers companies with the most powerful and flexible cookie consent solution to operationalize cookie compliance for the GDPR, LGPD, CCPA, the IAB TCF 2.0 framework, and hundreds of others. Used on over 350,000+ websites, OneTrust cookie consent enables companies to uncover hidden cookies and trackers on websites, configure branded banners using unique consent approaches based on location, and measure and optimize consent rates for maximum opt-ins.
To access OneTrust URL: https://app.onetrust.com/auth/login
You need to add the website and perform the scan. Once that is done then do the cookies categorization.
Standard Cookie Groups
- When you scan a website, each cookie found is compared to the Cookiepedia database of cookies. Cookies are automatically assigned to one of the categories below based on the information in the database. Cookies which do not have a match in Cookiepedia will not be automatically categorized and must be added to the appropriate group manually.
- The UK International Chamber of Commerce (ICC) provides guidance suggesting the use of standardized categories of cookies to support consumer education on the purposes and uses of cookies and similar technologies.
Types of Cookie Groups
- Strictly Necessary Cookies: These cookies are necessary for the website to function. Cookies categorized as Strictly Necessary cannot be turned off. These cookies are essential in order to enable visitors to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services the visitor has asked for, like shopping baskets or e-billing, cannot be provided.
- Performance Cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
- Functional Cookies: These cookies allow the website to remember choices visitors make (such as their username, language or the region) and provide enhanced, more personal features. For instance, a website may be able to provide visitors with local weather reports or traffic news by storing their regional location in a cookie. These cookies can also be used to remember changes visitors have made to text size, fonts and other parts of web pages that visitors can customize. They may also be used to provide services visitors have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track browsing activity on other websites.
Types of Cookie Groups
- Targeting Cookies: These cookies are used to deliver adverts more relevant to site visitors and their interests. They are also used to limit the number of times a visitors will see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that a visitor has visited a website and this information is shared with other organizations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization.
- Social Media Cookies: These cookies are set by social media services which are added to a website to allow site visitors to share content with connections. These cookies can track browser use across sites to build a profile of a visitor’s interests. This may impact the content and messages seen on other sites.
Pick and Publish Script In Launch as shown in screenshot below
Launch Setup for OneTrust
Two Steps in Adobe Launch
- To Deploy the Cookie Banner Script
- Setting Up Cookie Blocking Rules
How it Works
Cookie Compliance uses an Adobe Launch Data Element to pass information to Launch using a dedicated JavaScript variable. It adds a key named OnetrustActiveGroups with a value of a comma-delimited string of the current active group ids as selected by the visitor (or the default configuration).
This key is repopulated on every page load once the script is executed. For example, the data contained in the value might be ,C0002,C0003,C0004,.
Setting Up Cookie Blocking Rules
- Blocking Cookies Using OptanonActiveGroups
- Blocking Cookies Using the OptanonConsent Cookie
- To Enable Blocking Using an Extension(This article cover this method only)
Method :
Install the One Trust Consent management Extension from Catalog in Adobe Launch
To Enable Blocking Using an Extension
- Select the Property where you want to activate cookie blocking.
- Go to the Extensions tab. The Extensions modal appears
- Search for the OneTrust extension. Click the Save button to install the extension.
- Use the extension to set up Conditions for Rules.
Resources:
- OneTrust Price : https://www.onetrust.com/enterprise-pricing/
- OneTrust Banner : https://www.onetrust.com/cookie-banner-gallery/
- Cookie Auto Categories : https://community.cookiepro.com/s/article/UUID-6f01b88c-0440-0642-3610-819c6ca0f7c4
- Cookie consent support – OneTrust: https://exchange.adobe.com/experiencecloud.details.100340.onetrust-consent-management-for-cookies.html
- Opt-in object: https://docs.adobe.com/content/help/en/id-service/using/implementation/opt-in-service/optin-overview.html; https://docs.adobe.com/content/help/en/core-services-learn/tutorials/id-service/use-opt-in-to-control-experience-cloud-activities-based-on-user-consent.html
- XDM Profile Privacy Schema: https://experienceleague.adobe.com/docs/experience-platform/xdm/field-groups/profile/consents.html?lang=en#structure
- Supporting consent: How to integrate a CMP to Experience Platform Web SDK: https://experienceleague.adobe.com/docs/experience-platform/landing/governance-privacy-security/consent/adobe/sdk.html
- Create datasets for capturing IAB TCF 2.0 consent data: https://experienceleague.adobe.com/docs/experience-platform/landing/governance-privacy-security/consent/iab/dataset.html
- Product workflows in AAM for IAB TCF 2.0: https://docs.adobe.com/content/help/en/audience-manager-learn/tutorials/setup-and-admin/data-governance-and-privacy/iab-tcf-support.html
- IAB TCF 2.0 support in Real-time Customer Data Platform: https://docs.adobe.com/content/help/en/experience-platform/rtcdp/privacy/iab/overview.html
- Experience League page: https://experienceleague.adobe.com/docs/platform-learn/tutorials/rtcdp/integrate-with-iab-transparency-and-consent-framework-2.html#tutorials
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