Visitor on website is good but what is the use of 10 Million visitors with ZERO conversion.

There are various stages to convert a visitor into a customer and that is the focus of every business.

“Sales Cure all.Know how your company will make money and how you will actually make sales” Mark Cuban

In terms of stages it can be

• Awareness
• Consideration
• Engagement
• Conversion

Conversion can happen after any stage but to bring visitors to the conversion stage they have to go through all the stages in mind or be pushed by the marketers which visitors accept sub-consciously.

Email Sign up lies between the “consideration” and “engagement” stages.

Once a visitor signs up for Newsletter which is an indication that he/she is interested to know often by sharing the email ID customer left a string attached to the product/services/subject.

With the help of consent and email ID collected, visitors can be reached later regarding:

• Sales Offer
• Discount
• Coupon Code
• Renewal
• Curated News
• New Update
• Promotion of new launch
• New Policy etc

That is why Email Sign up/Newsletter Sign up is one of the KPI(key performance indicators) to measure performance.