Unlock the Power of DMP & CDP for Your Network

DMP and CDP confuse the audience often so this post will unlock it’s potential and clear the doubts which will help to make better decisions

What is DMP?

It stands for Data Management Platform.

Examples:

It stands for Clients Data Platform.

Examples:

1. Non PII Offline data onboarding – unified customer view

2. 3rd party Data enrichment

3. Re-targeting on site for publishers and on programmatic channels for marketers

4. Customer acquisition – LAL Modelling and Predictive modeling on first and 3rd party

5. Onsite Content recommendation

6. Easy integration with various ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs)

7. Global Frequency capping

8. 3rd party cookie extinction challenge can be overcome by partnering with identity solutions.

1. PII data onboarding, 360 degree customer view – near Real time

2. First party data enrichment

3. Deep Customer analytics

4. AI/ ML Modelling only on first party data

5. Onsite content personalization

6. Personalization on all marketing channels email, push notifications, etc.

7. More targeting opportunities on social and Google channels (especially using ADH).

8. 3rd party cookie extinction not a challenge.

This definitely is not an exhaustive list. List down other use cases that you know for each, in the comments.

The five phases of CDP implementation: Identify, Acquire, Triage, Integrate, Extend

CDP is evolution of DMP which works unified view of client and works on first party cookies