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What is Adobe Analytics?

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of marketing channels. Use it to discover high-value audiences and power customer intelligence for business.

What Adobe Analytics can do?

Reporting provides insights into your traditional web-based channels as well as evolving channels like mobile, video, and social networking. Some examples of marketing reports include:

  1. How many people visit your site
  2. How many of those visitors are unique visitors (counted only once)
  3. How they came to the site (such as whether they followed a link or came there directly)
  4. What keywords visitors used to search site content
  5. How long visitors stayed on a given page or on the entire site
  6. What links visitors clicked, and when they left the site
  7. Which marketing channels are most effective at generating revenue or conversion events
  8. How much time they spent watching a video
  9. Which browsers and devices they used to visit your site

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