Adobe Analytics is Web Analytics report formerly known as Site Catalyst, which was acquired by Omniture in 2009.
Analytics that give you actionable insights. Not just canned reports.
Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
In comparison to other Web Analytics tool in market, Adobe Analytics is little complex to learn but the basic training can be completed in around 40+ hr just to start provided you have an experienced trainer support.
Broadly there are 2 domains in it.
Business Consulting
Technical Consulting
Considering the current scenario there is vast scope for both the verticals. Though both does have certain pre-requisites.
Business Consultant: Should know about data and how data can be used for actionable insights.
Technical Consultant: Does need working knowledge of programming principles such as basic IF/THEN conditions, JavaScript logic, Adobe Analytics Variables, include files.
It is good to know the difference between Google Analytics and Adobe Analytics
Once you are done with the training then you can go through the basic Adobe Analytics Interview Questions. Those are Technical Consulting aspirant then have to go through Tags Interview Questions as well.
Feel free to initiate chat for any question, doubt or feedback.
You can also contact us in case you want 1-1 training on Adobe Analytics or any other product. We are open to provide consulting support as well.
Leave a comment
[wpqa_login]