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What tools/services Digital Analytics Professionals often use?

While tools/services one uses depend on the need and several other factors. I will share a few popular ones often used by Digital Analytics professionals.

  • Web/App Analytics – Google Analytics, Adobe Analytics, GA(App+Web, Firebase)
  • Dynamic Tag Management – Google Tag Manager, Adobe Launch, Tealium, Ensighten
  • Analysis – Excel, SAS
  • Debugging dataLayer – DataLayer Checker, GA Debugger, FB pixel helper
  • Reporting & Visualization – Google Data Studio, Tableau, PowerBI, Tibco Spotfire
  • Product/Event Analytics – Mixpanel, GA(App+Web)
  • Engagement/Marketing Automation – WebEngage, MoEngage
  • App Attribution – Appsflyer, Branch
  • Session Recording – Hotjar, Full Story
  • Marketing warehouse – Google Bigquery
  • Email – Mailchimp, Sendgrid / SES
  • CRM – Hubspot, Salesforce
  • CDP – Segment

To dig deeper into data/Tech

  • API Testing – Postman
  • Data Lake – S3, GCS
  • Data Warehouse – Postgres, Redshift
  • ETL – AWS Glue
  • Querying S3 data lake – Amazon Athena
  • VCS – Git
  • Executing code – Jupyter Notebook(Python), R Studio(R)
  • Hosting Notebooks – Google Colab
  • SQL Client – Dbeaver (connect/query DWH)
  • Editor – VS Code, Sublime T3

In the future, I will share more example, Feel free to comment that which tool you use and why.

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