Often there is need to migrate from Google Analytics to Adobe Analytics just because of its feature and capabilities and it seems a huge task to do which is in reality but the cheat sheet will help to do this.

A cheat sheet for the most important terms and how they translate from 𝐆𝐀 = 𝐀𝐀

✅ Property = Report suite
✅ View = Virtual Report Suite, 𝘣𝘰𝘯𝘶𝘴 𝘪𝘯𝘧𝘰: 𝘪𝘴 𝘢𝘱𝘱𝘭𝘪𝘦𝘥 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘰𝘯 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘤 𝘥𝘢𝘵𝘢
✅ User = Unique Visitor
✅ Session = Visit
✅ Source/Medium/Campaign etc. = Tracking Code (Campaign) i.e v0
✅ Unique pageviews = doesn’t exist, use Visit instead
✅ Custom Dimension = prop and eVar
✅ Goal conversion = events

✅ Page View = Page View

Understanding this half way through the task.

Difference Between Google Analytics and Adobe Analytics

What tools/services Digital Analytics Professionals often use?