Google Ads is the most common platform for online advertisment.

Now it is very easy to mirror Adobe Analytics segments into a Google Ads segment which is a killer tactic.

👉🏾 Here’s how you get started. Get with your Google Ads team

✅ Activate the User ID in Google Ads
✅ Add the User ID in the Google Ads remarketing tag

Activate the User ID (Use Option 1): https://support.google.com/google-ads/answer/9199250

Add the User ID in the Google Ads tag (sampleGoogleAdsUserIdEcid)

<script>
  gtag('event', 'page_view', {
    'send_to': 'AW-CONVERSION-ID',
    'user_id': decodeURIComponent(document.cookie).match(/AMCV_.*?=.*?\|MCMID\|(.*?)\|/)[1] // Adobe ECID from AMCV Cookie
  });
</script>

Use this tactic to improve the ads effort and do group targeting.