Everyone Loves Fitbit Joins Google

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This is to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting moment for Fitbit as a company and for Fitbit community of users around the globe.

When Eric and James Park founded Fitbit 13 years ago, they did so with a simple, but bold idea: to make everyone in the world healthier. Since shipping the original Fitbit tracker in 2009 to now having sold more than 120 million devices in over 100 countries, this mission has never wavered. Instead, millions of people joined that mission, and made Fitbit a movement that transformed lives. In some cases, they heard from users that they even helped save lives. Together, they have taken 275 trillion steps and logged over 15 billion hours of sleep.

This seems just the beginning because becoming part of the Google family means Fitbit can do even more to inspire and motivate to the journey of better health. Fitbit innovated faster, provide more choices, and make even better products to support health and wellness needs. On their own, they pushed the bounds of what was possible from the wrist, pioneering step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless.

No doubt that this acquisition will create so many opportunities. But I also want you to know that many of the things you know and love about Fitbit will remain the same. They promised to stay committed to doing what’s right, to put your health and wellness at the center of everything they do, and to offering a no-one-size-fits-all approach with choices that work across both Android and iOS.

The trust of users will continue to be paramount, and we hope that they will maintain strong data privacy and security protections, giving you control of your data and staying transparent about what they collect and why. Google will continue to protect Fitbit users’ privacy and has made a series of binding commitments with global regulators, confirming that Fitbit users’ health and wellness data won’t be used for Google ads and this data will be kept separate from other Google ad data. Google also affirmed it will continue to allow Fitbit users to choose to connect to third party services. That means you’ll still be able to connect your favorite health and wellness apps to your Fitbit account. These and other commitments by Google reinforce why Google is an ideal partner for Fitbit who will continue to put our users first and help further our mission to make everyone in the world healthier

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