How To Track Affiliate Conversion in Adobe Analytics

Who are affiliates?

Affiliates are the individual or agencies who promote a product or service on their platform.

Steps in Affiliate Marketing:

1. Affiliate promotes a product or service on their website or platform
2. Customer click & convert
3. Conversions are tracked
4. Company pays the affiliate a commision

Use Case:

Company ‘A’ wants an affilaite’X’ partner to promote Shoes and on every sale Company will pay 10% of the revenue generated.

Problem Statement: How to track the sale of the product which was promoted by the affilaite’X’.Suppose the affiliate website is http://www.gemquotes.com

Solution:

Adobe Analytics is already implemented Company ‘A’ website i.e http://www.xyz.com

On the banner of Shoes which is displayed on the website of Affiliate, the company will provide a unique affiliate ID(i.e affi=gem) which affiliates have to add in URL as a query string while promoting the product.

Example: The link of the product is http://www.xyz.com/shoes.html

Then the unique link for the affiliate will be http://www.xyz.com/shoes.html?affi=gem

So whenever a visitor clicks on the banner of Shoes displayed on http://www.gemquotes.com it will redirect to http://www.xyz.com/shoes.html?affi=gem and the Adobe Analytics Server call will fire.

Util.getQueryParam() method is used to retrieve data from the query string.

Herewith the help of Util.getQueryParam() method grabs the value of affiliate “gem” and populate it in the variable.

It depends on the Marketing Team that in which variable they want to capture the value like:

s.campaign -> grab entire query string parameter and then classify the value using Rule Builder

eVar -> explicitly grab the affiliate value in the conversion variable

Create a Marketing Channel to put the affiliate values into the affiliated bucket.

How to Capture multiple query parameters in the s.util.getQueryparam

Classify Tracking Code using Rule Builder