Adobe been product company and it’s 4 core values are:

• Genuine. We are sincere, trustworthy, and reliable.
• Exceptional. We’re committed to creating exceptional experiences that delight our employees and customers.
• Innovative. We’re highly creative and always striving to connect new ideas with business realities.
• Involved.

Because Adobe need to ensure that Adobe certified individuals are current on new application features and capabilities, Adobe Certifications are valid for two years.