In the first ever Magic Quadrant for Marketing Analytics, Gartner named Adobe a leader, positioned highest in ability to execute. In essence, Adobe makes it easy for business owners to connect and deliver data insight directly into marketing tools. It’s more than being informed. Adobe offers seamless integration for immediate action.

To Bring Offline data

With the help of Data Sources Adobe Analytics provide an option to bring offline data into Adobe Analytics and tie that to web data which is already captured into Adobe Analytics Report suite.

During the time of setup of Data Sources FTP location will be provided where file of .csv format can be uploaded for the processing. With the help of Dev Ops Team CRON job can be created to automate the process of uploading the file to FTP to make it available that the system can process that.

To Bring Meta Data

In case one want to tag or upload META data to the dimension then Adobe Analytics has provided the option of Classification Rule builder, once the rule is create as per the requirement then this get automated automatically. Once a hit is received the rule builder will classify the data as per the rules defined. In processing order classification been the last to process.

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