Compare Cross-Device Analytics(CDA) and Customer Journey Analytics(CJA)
It is a very basic question that what are the similarities or differences between Cross-Device Analytics(CDA) and Customer Journey Analytics(CJA). Cross-Device Analytics Customer Journey Analytics Channel Supported Web & Mobile Any Channel Device Graph Supported Co-op or Private Device Graph Manual Merge Report Suite No Yes Requires ECID Yes No Full workspace Features Yes No… (0 comment)

Here is my mini-blog series on AEP Mobile SDK aka Mobile SDK 5: Overview: Config & Implementing SDK: Using Launch as TMS: Debugging with Project Griffon:… (0 comment)

To understand why there is an unspecified line item while checking the Analytics report with Occurrences metric, we need to understand the following definitions and scenarios. Occurrences higher than Instances: This outcome is expected for conversion variables, as occurrences also includes the number of times the variable was defined (instances). Instances higher than Occurrences: This… (0 comment)

Difference Between Google Analytics and Adobe Analytics
It is one of the common question while opting the Web Analytics tool and doing the comparison is very common and first action done by business owners. Google Analytics Easy Client-Side Implementation using JavaScript Customizable Intuitive dashboards Data sharing is not very easy with other users Works well with data analysis languages like R and… (0 comment)

While tools/services one uses depend on the need and several other factors. I will share a few popular ones often used by Digital Analytics professionals. Web/App Analytics – Google Analytics, Adobe Analytics, GA(App+Web, Firebase) Dynamic Tag Management – Google Tag Manager, Adobe Launch, Tealium, Ensighten Analysis – Excel, SAS Debugging dataLayer – DataLayer Checker, GA… (0 comment)

A visitor visits a web page that contains the data collection code. As the page loads, the data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitors’s interaction with your website. Adobe stores the data in… (0 comment)

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of marketing channels. Use it to discover high-value audiences and power customer intelligence for business. What Adobe Analytics can do? Reporting provides insights into your traditional web-based channels as well as evolving channels like mobile, video, and social networking. Some examples of… (0 comment)